Product Marketing Lead (B2B)

myenergi Ltd; Stallingborough; On-site; GBP 70,000 - 100,000; Full time

Job summary

myenergi Ltd is seeking an experienced Product Marketing Lead (B2B) to drive go-to-market for our distributor, wholesaler, retailer and installer networks. You will sit at the intersection of sales, marketing, product and engineering to ensure renewable energy products are effectively positioned, communicated and adopted.

The role requires at least 5 years in product/channel marketing in renewables or related tech, with a track record of campaigns and delivering customer insights to shape

Qualifications

• Minimum 5 years in product marketing, channel marketing or B2B marketing in renewables or related tech.
• Experience with distributors/wholesalers/retailers/installers in energy or EV sectors.
• Strong ability to translate insights into go-to-market strategies.
• Excellent communication and stakeholder management skills.
• Familiar with CRM and marketing automation (HubSpot) is a plus.

Responsibilities

• Lead go-to-market planning and execution for new products and updates.
• Tailor positioning and messaging for distributor and installer networks.
• Gather insights to inform product development and marketing.
• Own customer and installer experience including feedback loops and journeys.
• Deliver integrated B2B campaigns to drive adoption and partner engagement.
• Collaborate with sales, product, engineering and marketing to align strategy.
• Provide regular market feedback to guide product roadmap.

Skills

Go-to-market planning

B2B marketing

Channel marketing

Stakeholder management

Project management

Communication

Data analysis / insights

Tools

HubSpot

Job description

• Lead go-to-market planning and execution for new products and updates.
• Tailor product positioning and messaging for distributors, wholesalers, retailers, and installers.
• Gather and analyse partner and customer insights to inform marketing and product development.
• Own customer and installer experience & insights, including research, NPS tracking, feedback loops, and journey optimisation.
• Monitor competitor activity, market trends and regulatory changes.
• Develop sales and marketing collateral such as datasheets, presentations and case studies.
• Create training and education tools for installers and sales teams.
• Deliver integrated B2B campaigns to drive adoption and partner engagement.
• Work closely with sales, product, engineering and marketing to align strategy and execution.
• Provide regular market feedback to guide product improvements and roadmap planning.
• Ensure messaging and content are consistent with brand strategy and support subsidiaries with localisation., Challenge the norm and set new standards
• Try new ideas and learn fast
• Focus on progress, not perfection
• Speak up, even when it's hard
• Empowered - Own the outcome
• Take responsibility for your work and results
• Make informed decisions
• Welcome challenge and give it respectfully
• Put customers first
• United - Work as one
• Collaborate and share openly
• Communicate clearly and honestly
• Support each other
• Think beyond your team
• Purposeful - Do work that matters
• Consider the impact of your decisions
• Help customers save money and cut carbon
• Build technology that is made to last
• Deliver value through continuous improvement
  We are looking for an experienced Product Marketing Lead (B2B) to lead product marketing across our distributor, wholesaler, retailer and installer networks. This role sits at the intersection of sales, marketing, product and engineering, ensuring that our renewable energy products are effectively positioned, communicated and adopted in the market. The successful candidate will bring at least 5 years of experience working with B2B partners in the renewable energy sector, with a strong track record of developing go-to-market strategies, delivering compelling campaigns, and gathering customer insights to drive product and commercial success. This role will also act as the clear owner of customer and installer experience & insights, ensuring that feedback loops, research, and journey optimisation inform both product and marketing strategy., Minimum 5 years' experience in product marketing, channel marketing, or B2B marketing in the renewable energy, cleantech, or related technology sector.
• Proven experience working with distributors, wholesalers, retailers, or installers (ideally across electrical, energy, or EV-related industries).
• Strong understanding of customer and channel dynamics in B2B2C models.
• Demonstrated ability to develop and deliver go-to-market strategies and product campaigns.
• Skilled at analysing customer insights and market data to shape strategy.
• Excellent communication and stakeholder management skills, with the ability to work across commercial and technical teams.
• Strong project management, organisational, and prioritisation skills.
• Familiarity with CRM and marketing automation tools (e.g. HubSpot) is a plus.
• Passion for renewable energy, sustainability, and the transition to a low-carbon future.
  myenergi is a growing global clean-tech manufacturer dedicated to removing the barriers to a greener future. Known for our award-winning zappi EV charger and our intelligent home energy management ecosystem, we empower customers to control, store, and optimise their self-generated energy.
• With an expanding international presence and ambitious plans for continued global growth, we're shaping the future of smart, flexible homes, leading innovation in solar, EV, and battery technology to create a cleaner, more sustainable future for all.