B2B Product Marketing Lead - Renewables & Smart Energy

myenergi Ltd; Stallingborough; On-site; GBP 70,000 - 100,000; Full time

Job summary

myenergi Ltd is seeking an experienced Product Marketing Lead (B2B) to drive go-to-market for our distributor, wholesaler, retailer and installer networks. You will sit at the intersection of sales, marketing, product and engineering to ensure renewable energy products are effectively positioned, communicated and adopted.

The role requires at least 5 years in product/channel marketing in renewables or related tech, with a track record of campaigns and delivering customer insights to shape

Qualifications

• Minimum 5 years in product marketing, channel marketing or B2B marketing in renewables or related tech.
• Experience with distributors/wholesalers/retailers/installers in energy or EV sectors.
• Strong ability to translate insights into go-to-market strategies.
• Excellent communication and stakeholder management skills.
• Familiar with CRM and marketing automation (HubSpot) is a plus.

Responsibilities

• Lead go-to-market planning and execution for new products and updates.
• Tailor positioning and messaging for distributor and installer networks.
• Gather insights to inform product development and marketing.
• Own customer and installer experience including feedback loops and journeys.
• Deliver integrated B2B campaigns to drive adoption and partner engagement.
• Collaborate with sales, product, engineering and marketing to align strategy.
• Provide regular market feedback to guide product roadmap.

Skills

Go-to-market planning

B2B marketing

Channel marketing

Stakeholder management

Project management

Communication

Data analysis / insights

Tools

HubSpot

Job description

myenergi Ltd is seeking an experienced Product Marketing Lead (B2B) to drive go-to-market for our distributor, wholesaler, retailer and installer networks. You will sit at the intersection of sales, marketing, product and engineering to ensure renewable energy products are effectively positioned, communicated and adopted.

The role requires at least 5 years in product/channel marketing in renewables or related tech, with a track record of campaigns and delivering customer insights to shape