B2B Product Marketing Lead — Renewable Energy

myenergi; Grimsby; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Free on-site EV charging

Private Medical Insurance

Cycle to Work Scheme

25 days’ holiday (increasing with time

Bank Holidays

Mental Health First Aiders

Career development and ongoing support

Employee empowerment and autonomy

Free on-site parking

EV salary sacrifice scheme

Birthday leave

Life Assurance - death in service

Long service awards

Enhanced maternity and paternity pay

Life Celebrations – vouchers for birth

Employee Assistance Programme – 24/7

Job summary

myenergi is seeking an experienced Product Marketing Lead (B2B) to drive go-to-market strategies and messaging for distributors, retailers and installers. You will leverage partner insights to shape product and marketing decisions while elevating the customer and installer experience.

You will collaborate across sales, product, engineering and marketing, delivering compelling campaigns and training tools, with a focus on renewable energy adoption and market growth.

Qualifications

• 5+ years’ experience in product marketing, channel marketing, or B2B marketing in renewables/cleantech.
• Experience working with distributors, wholesalers, retailers, or installers.

Responsibilities

• Lead go-to-market planning and execution for new products and updates.
• Tailor product positioning and messaging for distributors, wholesalers, retailers, and installers.
• Gather and analyse partner and customer insights to inform marketing and product development.
• Own customer and installer experience & insights, including research, NPS tracking, feedback loops, and journey optimisation.
• Monitor competitor activity, market trends and regulatory changes.
• Develop sales and marketing collateral such as datasheets, presentations and case studies.
• Create training and education tools for installers and sales teams.
• Deliver integrated B2B campaigns to drive adoption and partner engagement.
• Work closely with sales, product, engineering and marketing to align strategy and execution.
• Provide regular market feedback to guide product improvements and roadmap planning.
• Ensure messaging and content are consistent with brand strategy and support subsidiaries with localisation.

Skills

Go-to-market strategy

B2B marketing

Channel marketing

Stakeholder management

Project management

CRM

Marketing automation (HubSpot)

Customer insights analysis

Tools

HubSpot

Job description

myenergi is seeking an experienced Product Marketing Lead (B2B) to drive go-to-market strategies and messaging for distributors, retailers and installers. You will leverage partner insights to shape product and marketing decisions while elevating the customer and installer experience.

You will collaborate across sales, product, engineering and marketing, delivering compelling campaigns and training tools, with a focus on renewable energy adoption and market growth.