Product Marketing Lead

myenergi; Grimsby; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Free on-site EV charging

Private Medical Insurance

Cycle to Work Scheme

25 days’ holiday (increasing with time

Bank Holidays

Mental Health First Aiders

Career development and ongoing support

Employee empowerment and autonomy

Free on-site parking

EV salary sacrifice scheme

Birthday leave

Life Assurance - death in service

Long service awards

Enhanced maternity and paternity pay

Life Celebrations – vouchers for birth

Employee Assistance Programme – 24/7

Job summary

myenergi is seeking an experienced Product Marketing Lead (B2B) to drive go-to-market strategies and messaging for distributors, retailers and installers. You will leverage partner insights to shape product and marketing decisions while elevating the customer and installer experience.

You will collaborate across sales, product, engineering and marketing, delivering compelling campaigns and training tools, with a focus on renewable energy adoption and market growth.

Qualifications

• 5+ years’ experience in product marketing, channel marketing, or B2B marketing in renewables/cleantech.
• Experience working with distributors, wholesalers, retailers, or installers.

Responsibilities

• Lead go-to-market planning and execution for new products and updates.
• Tailor product positioning and messaging for distributors, wholesalers, retailers, and installers.
• Gather and analyse partner and customer insights to inform marketing and product development.
• Own customer and installer experience & insights, including research, NPS tracking, feedback loops, and journey optimisation.
• Monitor competitor activity, market trends and regulatory changes.
• Develop sales and marketing collateral such as datasheets, presentations and case studies.
• Create training and education tools for installers and sales teams.
• Deliver integrated B2B campaigns to drive adoption and partner engagement.
• Work closely with sales, product, engineering and marketing to align strategy and execution.
• Provide regular market feedback to guide product improvements and roadmap planning.
• Ensure messaging and content are consistent with brand strategy and support subsidiaries with localisation.

Skills

Go-to-market strategy

B2B marketing

Channel marketing

Stakeholder management

Project management

CRM

Marketing automation (HubSpot)

Customer insights analysis

Tools

HubSpot

Job description

Putting the ‘i’ into British Innovation.

Putting the ‘i’ into Inventing the Future.

Putting the ‘i’ into Inspiring Change.

myenergi is a growing global clean‑tech manufacturer dedicated to removing the barriers to a greener future. Known for our award‑winning zappi EV charger and our intelligent home energy management ecosystem, we empower customers to control, store, and optimise their self‑generated energy.

With an expanding international presence and ambitious plans for continued global growth, we’re shaping the future of smart, flexible homes, leading innovation in solar, EV, and battery technology to create a cleaner, more sustainable future for all.

Role Summary

We are looking for an experienced Product Marketing Lead (B2B) to lead product marketing across our distributor, wholesaler, retailer and installer networks. This role sits at the intersection of sales, marketing, product and engineering, ensuring that our renewable energy products are effectively positioned, communicated and adopted in the market. The successful candidate will bring at least 5 years of experience working with B2B partners in the renewable energy sector, with a strong track record of developing go‑to‑market strategies, delivering compelling campaigns, and gathering customer insights to drive product and commercial success. This role will also act as the clear owner of customer and installer experience & insights, ensuring that feedback loops, research, and journey optimisation inform both product and marketing strategy.

Key Responsibilities

• Lead go-to-market planning and execution for new products and updates.
• Tailor product positioning and messaging for distributors, wholesalers, retailers, and installers.
• Gather and analyse partner and customer insights to inform marketing and product development.
• Own customer and installer experience & insights, including research, NPS tracking, feedback loops, and journey optimisation.
• Monitor competitor activity, market trends and regulatory changes.
• Develop sales and marketing collateral such as datasheets, presentations and case studies.
• Create training and education tools for installers and sales teams.
• Deliver integrated B2B campaigns to drive adoption and partner engagement.
• Work closely with sales, product, engineering and marketing to align strategy and execution.
• Provide regular market feedback to guide product improvements and roadmap planning.
• Ensure messaging and content are consistent with brand strategy and support subsidiaries with localisation.

Required Qualifications and Experience

• Minimum 5 years’ experience in product marketing, channel marketing, or B2B marketing in the renewable energy, cleantech, or related technology sector.
• Proven experience working with distributors, wholesalers, retailers, or installers (ideally across electrical, energy, or EV-related industries).
• Strong understanding of customer and channel dynamics in B2B2C models.
• Demonstrated ability to develop and deliver go‑to‑market strategies and product campaigns.
• Skilled at analysing customer insights and market data to shape strategy.
• Excellent communication and stakeholder management skills, with the ability to work across commercial and technical teams.
• Strong project management, organisational, and prioritisation skills.
• Familiarity with CRM and marketing automation tools (e.g. HubSpot) is a plus.
• Passion for renewable energy, sustainability, and the transition to a low‑carbon future.

Our Values

Bold – Push for better

• Challenge the norm and set new standards
• Try new ideas and learn fast
• Focus on progress, not perfection
• Speak up, even when it's hard

Empowered – Own the outcome

• Take responsibility for your work and results
• Make informed decisions
• Welcome challenge and give it respectfully
• Put customers first

United – Work as one

• Collaborate and share openly
• Communicate clearly and honestly
• Support each other
• Think beyond your own team

Purposeful – Do work that matters

• Consider the impact of your decisions
• Help customers save money and cut carbon
• Build technology that is made to last
• Deliver value through continuous improvement

What Myenergi Offers You

• Free on‑site EV charging
• Private Medical Insurance
• Cycle to Work Scheme
• 25 days’ holiday (increasing with service) + Bank Holidays
• Mental Health First Aiders across the business
• Career development and ongoing support
• Employee empowerment and autonomy
• Free on‑site parking
• A positive, purpose‑driven working environment
• EV salary sacrifice scheme
• Birthday leave – because everyone deserves a day off for their birthday
• Life Assurance - death in service
• Long service awards
• Enhanced maternity and paternity pay
• Life Celebrations – vouchers for birth and marriage
• Employee Assistance Programme – a free, 24/7 UK‑based counselling helpline

myenergi is committed to being an equal opportunity, diverse and inclusive employer. We want a supportive and inclusive environment where our colleagues can reach their full potential without prejudice and discrimination. We are committed to a culture where respect and understanding is fostered, and the diversity of people’s backgrounds and circumstances will be positively valued.