Product Marketing Lead

Robert Dyas; Wimbledon; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Bonus

Generous Holiday

Exceptional Discount across Group

The Team: Head Office in Wimbledon

Job summary

Robert Dyas is seeking a Product Marketing Lead to shape our product marketing strategy, identify hero products and drive sales across stores, website, and social channels. You’ll collaborate with Buying, E-commerce and Retail teams to deliver measurable growth and consistency across touchpoints.

You’ll turn product features into compelling stories, master multi-channel campaigns, spot trends early, and champion AI-powered marketing productivity to boost campaign performance.

Qualifications

• Experience in retail product marketing or commercial marketing.
• Ability to interpret sales data and impact the bottom line.
• Understanding of marketing across stores and digital channels.
• Strong cross-functional collaboration and influence.
• Commitment to high-quality brand content that drives sales.

Responsibilities

• Strategy & Growth: Develop annual product marketing plans that prioritise hero products and drive real commercial results.
• Storytelling: Turn features into benefits and create campaigns that persuade customers.
• Channel Mastery: Lead product marketing across stores, website, email and social channels.
• Trend Spotting: Identify trends early to stay ahead of the competition.
• Innovation: Champion AI tools to optimise marketing productivity and campaign performance.
• Data-Driven Decision Making: Use sales data and insights to optimise performance.

Skills

Retail marketing

Commercial acumen

Multi-channel marketing

Influence & collaboration

Brand quality focus

Job description

We are looking for a Product Marketing Lead with the commercial instinct to spot trends, the creative flair to build compelling product stories, and the data-driven mindset to drive sales.

The Opportunity

You will be the architect of our product marketing strategy. Working hand-in-hand with our Buying, E-commerce, and Retail teams, you won't just be managing campaigns—you’ll be the person who identifies our "hero" products, ensures they stand out across every touchpoint, and delivers measurable business growth.

What You’ll Do

• Strategy & Growth: Develop annual product marketing plans that prioritise hero products and drive real commercial results.
• Storytelling: Turn features into benefits. You’ll create the campaigns that make customers say, "I need that."
• Channel Mastery: Lead product marketing across stores, website, email, and social media (including but not restricted to TikTok Shop), ensuring our brand is consistent everywhere.
• Trend Spotting: You’ll be the first to know what’s trending, keeping us ahead of the competition.
• Innovation: Champion the use of AI tools to optimise our marketing productivity and campaign performance.
• Data-Driven Decision Making: Use sales data and customer insights to monitor performance and constantly optimise for success.

What We Need From You

• Retail Experience: You’ve got a background in retail product marketing or commercial marketing.
• Commercial Acumen: You can interpret sales data and make decisions that directly impact the bottom line.
• Multi-Channel Expertise: You understand how marketing drives physical store performance and digital conversion.
• Influence & Collaboration: You are an excellent team worker who can influence at all levels, challenge the status quo, and bring teams together.
• Obsessed with Quality: You care deeply about brand and content quality, grounded in what actually drives sales.

Why You’ll Love It Here

• Bonus
• Generous Holiday
• Exceptional Discount across Group
• The Team: You’ll be joining a people-oriented, fun, and fast-paced environment at our Head Office in Wimbledon.

Ready to help us turn the next great innovation into a best-seller?