Product Marketing Lead

SquaredUp Ltd.; Maidenhead; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private medical care

Generous holiday allowance

Learning and Development

Company pension

Wellness perks

Home set-up environment

Charity and volunteering support

Gatherings with hub/events

Job summary

SquaredUp Ltd. is seeking a Director of Growth Marketing to own messaging and campaigns across product marketing, website, events, email, social, and sales enablement.

This hands-on, senior individual contributor role requires shaping a clear narrative for DevOps, ITOps, and MSP audiences and collaborating with the CEO, Product, DevRel, and Sales. You’ll turn product value into content that resonates, drive conversions, and raise SquaredUp Cloud’s profile in customer communities through

Qualifications

• Imaginative, authentic, non-corporate tone with edge.
• Ability to collaborate across product, DevRel, sales, growth marketing, and the CEO.
• Strong writing across blogs, web copy, social, email, and presentations.
• Fast learner who can drop into unfamiliar product/market quickly.
• Explain SquaredUp Cloud for busy DevOps/ITOps/MSP audiences.
• Proof you can write in SquaredUp’s voice without a brief.
• Prior exposure to observability/monitoring/DevOps/MSP is a bonus.

Responsibilities

• Own the engines: website, ads, events, email, social; shape messaging.
• Develop materials to empower sales and shorten the path from interest to sale.
• Raise SquaredUp’s profile in customer communities with authentic content.
• Create battlecards, positioning, competitive intel to improve conversions.

Skills

Collaborative partner

Strong writing across formats

AI fluency for content

Fast learner

Communications for DevOps audience

Tools

AI writing tools

Job description

• Reports to the CEO
• This is a senior, hands-on individual contributor role - no team on day one, but as the function grows, our DevRel folks (currently sitting elsewhere in the business) may come to report into this role
• It reports to the CEO, who’s been covering product marketing in the interim and is handing it over so it gets proper focus
• Director of Growth Marketing - he owns the engines (website, ads, events, email, social); you’ll own much of what flows through them
• Product management - to understand what we’re building and why it matters
• DevRel - to show up authentically in the observability and data community
• Sales - to arm them with material that actually helps them win
• The CEO - on positioning and direction
• Growing demand for SquaredUp Cloud - turning what the product does into messaging, content, and campaigns that make DevOps, ITOps, and MSP audiences pay attention
• Improving conversion through sales enablement - battlecards, positioning, competitive intel, and material that shortens the gap between “interesting” and “sold”
• Raising SquaredUp’s profile in our customer communities - not through corporate noise, but by saying genuinely useful, interesting things in public

Benefits

• Private medical care: Wherever you are in the world, we want you to have access to great, private medical care
• Generous holiday allowance: Rest is essential for great work so we offer generous annual leave to help you get the right balance in life. We also offer the option to take additional unpaid leave
• Learning and Developmnet: We love learning and want all of our people to continually develop. Everyone gets access to L&D opportunities, including on-demand learning resources
• Company pension: We want to make sure you’re set up for life after work so we contribute generously toward your pension.
• Wellness perks: Our dedicated wellbeing team is available to support you. We want you to thrive so we offer country-specific wellness perks
• Home set-up environment: We want you to be equipped to do your best work from where you are, so we provide you with an allowance to create the right set up for you
• Charity and volunteering support: Giving back to our communities is super important. So we have a fundraising match scheme and offer paid volunteering days
• Gathering together: We believe it’s important to meet in person on occasion. So, we offer opportunities to gather at the nearest hub and at key events

An imaginative, authentic, non-corporate tone, interesting and a bit rough around the edges beats polished and forgettableA natural collaborator, comfortable building trust across product, DevRel, sales, growth marketing, and the CEOThe ability to see why customers need it and love it, and explain that in language a busy DevOps, ITOps, or MSP audience will actually readGenuine fluency with AI as a working tool, producing more good content, faster, without it sounding robotic. Show us how you actually use itA deep, real understanding of the product at the feature level, not just the topline pitch. No code required, but you need to get why SquaredUp Cloud works the way it doesProof you’re a fast learner, evidence you can drop into something unfamiliar, get fluent fast, and produce sharp, credible work quickly, from any sourceStrong writing across formats blogs, web copy, social, email, presentations, - we need to trust you to write in our voice without a brief every timePrior exposure to observability, monitoring, DevOps, MSP, or infrastructure/data tooling shortens the ramp-up, but it’s a bonus, not a requirementWe’re not filtering on job titles. No marketing or technical background required. We care far more about whether you can rapidly tune into a new product and market and turn that into work people respond to. If you’ve done that before, in any field, show us the evidence