Engage Marketing Manager

Story Terrace Inc.; Manchester; Hybrid; GBP 42,000 - 50,000; Full time

Benefits offered by this job

Direct access to founders

AI tooling budget

Manchester presence 2 days/week

Job summary

Engage Solutions Group in Manchester is seeking a hands-on B2B marketing professional to own production assets and in-house GTM materials. You will turn direction from the Head of Growth into buyer-ready pages, case studies, playbooks, decks, emails, and founder posts.

You will shape in-house output across customer marketing, HubSpot-driven workflows, and direct founder content. A strong emphasis on AI-enabled automation and rapid delivery is expected.

Qualifications

• 4–6 years hands-on B2B marketing experience.
• Can write for business buyers in various voices.
• Familiar with HubSpot workflows, lists and reporting.

Responsibilities

• Create vertical pages and diagnostics landing pages per vertical.
• Produce proof and sales assets (case studies, buyer evidence packs, playbooks, decks).
• Manage customer marketing and Appi enablement content and events.
• Coordinate founder content production for LinkedIn.
• Build HubSpot workflows, lists and lifecycle stages, and provide reporting.

Skills

B2B marketing

Copywriting

Content creation

AI tooling

Automation

Tools

HubSpot

Clay

Apollo

Job description

About Us

Engage Solutions Group is a UK-based, AI-first SaaS company solving a real communication challenge inside organisations: how to keep employees and customers connected, informed and part of a community.

We didn't start in SaaS. The business began in print media, pivoted into mobile apps in 2015–16, and in 2017 new ownership with strong SaaS backgrounds moved us to a product-led model. Today, 60+ customers across retail, automotive, legal and professional services run on the platform, and growth to date has been organic.

Deals now land in the £200k–£400k ARR range and larger opportunities are opening up. The next step is £1m+ enterprise deals. This role exists to make that repeatable. AI is not a bolt-on here. It runs through the product and through how we build the pipeline: Clay, Apollo and HubSpot sit at the core of our GTM stack, alongside signal and intent tooling we're building in-house.

About the Role

At our price point and sales cycle, paid is air cover, not acquisition. What actually moves deals is proof, narrative and assets in the hands of the Sales Team. Therefore media buying sits with our agency partner and our focus lies in house. Meaningful in-house production currently runs through one person, alongside GTM strategy, board reporting and direct work on live deals. This role takes ownership of the production. You will take direction, positioning and priorities from the Head of Growth and turn them into finished, buyer-ready work: pages, case studies, playbooks, decks, emails, founder postsetc.

To help clarity on the fit, this role IS NOT;

• A paid media seat. Media strategy and buying stay with our agency partner and freelance specialists. If you want to live in Campaign Manager and Google Ads, this is the wrong role.
• A strategy seat. Positioning, the messaging framework and the quarterly plan are owned above you. You apply them, and you tell us where they break in the market.
• A social media or brand-awareness job. Everything you produce points at a named buyer in a named vertical. Follower growth is not a measure here.
• An agency replacement. Jupiter continues to execute channels. You brief them properly and hold the standard.

Key Responsibilities

• Vertical pages and diagnostics landing pages per vertical Automotive is live, Insurance is briefed and waiting, Legal will come next. Copy, structure and conversion logic are yours; heavier build support comes from the agency and internal solutions.
• Proof and sales assets Our messaging rulebook allows named-customer proof only, which means someone has to go and make it. Customer interviews, case studies, buyer-evidence packs, vertical playbooks, one-pagers and deck systems will be built and given directly to the BDMs and to our founding SDR.

• Customer marketing and the Appi installed base Three CS enablement series are built and need to run properly: health-score-triggered workflows, in-platform delivery through EngageSpace as well as email, and follow-up on Appi customer webinars. A meaningful share of expansion revenue sits in accounts we already have, and this is how we reach them.
• Founder content production Weekly output for two founders on LinkedIn, each with a defined lane and playbook, sourced from call recordings and transcripts written in their voice.
• HubSpot build delivery and reporting Workflow, sequences, lifecycle stages, list hygiene, campaign attribution, and the intent-signal loop that turns account-level signal into plays sales can run. Plus a weekly performance pack, built once and then automated. You are the person who makes HubSpot do the thing, not the person who logs a ticket about it.

Success looks like;

Days 1–30

You’ll inherit our live asset set, the HubSpot instance and agency relationships. You’ll also ship the Insurance vertical page, identifying what's half-built, what should be killed, and a working weekly reporting pack.

Days 31–60

You’ll produce two named-customer case studies from scratch, including the interviews. Turn Founder content running to a weekly cadence without chasing and have one CS series livewith health-score triggers firing.

Days 61–90

You’ll begin to systematize, fine tune automations around reporting and will have a repeatable path from customer call to published proof asset. Within this at least one meaningful part of your own workflow should be running as an agent.

A great candidate;

• Canwrite. Genuinely,forbusinessbuyers,andinsomeoneelse'svoicewhenthebylineisn'tyours.Thisisthesinglebiggestpredictorofsuccessintherole.
• Hasaround4-6yearshands-onB2Bmarketing,withrealproductionvolumebehindyousuchas;pages,casestudies,email,salesassets.We’relookingforbreadthoverdepthinanyonechannel
• KnowsHubSpotatworkingdepth:workflows,lists,lifecyclestages,reporting.Youcanbuildwithoutaskingops.
• Shipsfastandfinishes.Evidenceofrunningseveralworkstreamsatoncewithoutthingsquietlydying.
• Hasbuilt,automatedorunusuallyleveragedsomethinginapreviousroleusingAI. ConfidentuseofChatGPTorClaudedoesnotclearthisbar.Wewantsomeonewhohasbuiltthings:automationsinn8n,Zapierorequivalent,enrichmentworkflowsinClay,APIcallsintoHubSpot,agentsthatdoarealjobonaschedulewithoutahumanintheloop.

Turningcalltranscriptsintodraftfounderpostsisagoodexampleofthekindofthingwe'dexpectyoutoreachfor.

Nice-to-have

• SaaS,oranotherconsideredpurchasewithamulti-monthcycle
• Pagebuild(HubSpotCMS,Webflow)withoutwaitingonadeveloper
• Customerinterviewingforcasestudies
• Verticalexposure:Automotive,Insurance,Legal,HealthcareorHR

Compensation, Perks & Benefits

• £42-50kbase,plusperformancebonustiedtomarketing'spipelinecontribution

• 2days/weekinCentralManchester(Mon/Wed),remoteotherwise
• Directaccesstothefounders; you'llbewritingfortwoofthem
• GenuineAItoolingbudgetandthemandatetouseit

InterviewProcess

• 30minutescreeningcallwithourTalentPartner
• 60minutevideocallwithourHeadofDemandGeneration(James)
• 90minutefinalF2FatourCentralManchesterofficewithJamesandPhilWedgwood,includingapracticaltask.

Thetask,sharedwithyouinadvancesoyoucanprepareproperly

Fulldetailsofthetaskwillbeshared48hoursinadvancebutatahighlevel:

• We’llsendrawnotesfromarealcustomerconversationandwantyoutowritethecasestudyopeningandoneLinkedInpostinanamedfounder'svoice,usingtheplaybookweprovide.
• Showusonethingyouhavebuiltorautomated.Screenshareit.
• Ten minutes minimum given to you to ask questions about the business, the product, the numbers, the plan or anything else important on your side.