Product Manager – Tools, Accessories & Lifestyle

GSF Car Parts; Wolverhampton; On-site; GBP 55,000 - 75,000; Full time

Job summary

GSF Car Parts is seeking an eCommerce Product Manager to lead the growth of our non-car-parts proposition across tools, accessories, lifestyle and leisure.

You will own the online product strategy and commercial performance, onboard dropship suppliers, manage new range launches, and collaborate with Trading and Marketing to accelerate category growth.

This role focuses on expanding assortment while protecting profitability across multiple brands and customer missions.

Responsibilities

• Own the online product strategy and commercial performance across tools, accessories, lifestyle and leisure categories.
• Identify new categories, brands and products to deliver incremental ecommerce revenue.
• Build and maintain a pipeline of new-to-range opportunities.
• Identify gaps within the existing range using demand, search behavior and performance.
• Develop category and range plans covering sales, margin, expansion and promotions.
• Review performance and recommend expansion, rationalisation or optimisation of ranges.
• Identify seasonal opportunities and build appropriate ranges around customer missions.
• Lead onboarding of new dropship suppliers and assess partnerships on opportunity and terms.
• Onboard suppliers from opportunity to live trading online; manage relationships and performance.
• Coordinate product information collection and onboarding with internal teams to resolve issues.
• Ensure products are categorized correctly and have strong digital content highlighting features and use cases.
• Manage range launches from agreement to live availability; reduce time-to-live for opportunities.
• Own revenue and gross margin targets; build forecasts for new suppliers and categories.
• Monitor performance and take action where ranges underperform; analyse sales, margin, conversion and customer behaviour.
• Develop promotional plans with Trading and Marketing; look for opportunities to increase average order value.

Job description

About The Role

GSF Car Parts is looking for an eCommerce Product Manager to lead the growth of our non-car-parts proposition across tools, accessories, lifestyle and leisure.

Key Responsibilities

Category & Range Development

• Own the online product strategy and commercial performance across tools, accessories, lifestyle and leisure categories.
• Identify new categories, brands and products that can deliver incremental eCommerce revenue.
• Build and maintain a strong pipeline of new-to-range opportunities.
• Identify gaps within the existing GSF range using customer demand, search behaviour, competitor activity and commercial performance.
• Develop clear category and range plans covering sales, margin, product expansion and promotional opportunities.
• Regularly review performance and make recommendations to expand, rationalise or optimise ranges.
• Identify seasonal opportunities and build appropriate ranges around key customer missions.

Dropship & Supplier Development

• Lead the identification and onboarding of new dropship suppliers.
• Proactively approach potential suppliers and brands to understand their range, commercial proposition and dropship capabilities.
• Assess potential partners based on product opportunity, commercial terms, customer proposition and operational capability.
• Build strong day-to-day relationships with suppliers and hold them accountable for performance.
• Work with internal stakeholders to take suppliers from initial opportunity through to trading online.
• Continually develop the dropship supplier pipeline to expand the GSF online assortment.
• Monitor existing dropship suppliers and identify opportunities to improve sales or expand their ranges.

Product Onboarding & Launch

• Take ownership of getting new supplier ranges and products live on the GSF website quickly and accurately.
• Coordinate the collection and upload of product information including descriptions, specifications, images, pricing, fulfilment information and other required product data.
• Work with internal Product, Data and Technology teams to resolve any product onboarding issues.
• Ensure products are categorised correctly and easy for customers to discover.
• Ensure products have strong digital content that clearly communicates their features, benefits and customer use cases.
• Manage new range launches from supplier agreement through to products being available for customers to purchase.
• Continually look for opportunities to reduce the time between identifying a product opportunity and getting it live.

Commercial Ownership

This role is accountable for results, not simply the number of products added to the website.

• Own revenue and gross margin performance across assigned categories.
• Deliver agreed commercial targets for new and existing ranges.
• Build sales forecasts and targets for new suppliers and categories.
• Monitor product and supplier performance and take action where ranges are underperforming.
• Analyse sales, margin, conversion and customer behaviour to identify growth opportunities.
• Work with Trading and Marketing to develop promotional plans that accelerate category growth.
• Identify opportunities to increase average order value through cross-sell and complementary products.
• Ensure new ranges generate genuinely incremental sales rather than simply increasing the number of SKUs available.

About Us

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 218 branches nationwide and a turnover exceeding £500 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.

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