Head of ECommerce Product & Category

GSF Car Parts; England; On-site; GBP 90,000 - 120,000; Full time

Job summary

GSF Car Parts is seeking an experienced Head of eCommerce Product & Category to lead our online product and range strategy, build and manage a team of Product Managers, and identify new opportunities to drive profitable growth.

This leadership role will define what we sell online and where we expand next, shaping our category strategy, identifying new market opportunities, and driving revenue growth through innovative products, supplier partnerships and routes to market.

Qualifications

• Significant experience in eCommerce leadership and category management.
• Proven ability to develop and execute product and category strategies.
• Experience building and leading cross-functional product teams.
• Strong commercial focus with track record of revenue and margin growth.
• Ability to form and manage supplier partnerships and dropship arrangements.

Responsibilities

• Develop and execute GSF's eCommerce product and category strategy.
• Launch new product ranges and categories to drive revenue and margin growth.
• Expand the online range through dropship suppliers and eCommerce-only products.
• Build business cases and growth plans using customer and market insights.
• Lead, coach and develop a high-performing Product Management team and drive category performance.

Skills

eCommerce strategy

Product management

Category development

Team leadership

Stakeholder management

Job description

GSF Car Parts is seeking an experienced and commercially driven Head of eCommerce Product & Category to lead our online product and range strategy, develop and manage a team of Product Managers, and identify new opportunities to drive profitable growth.

This is a high-impact leadership role responsible for defining what we sell online and where we expand next. You will shape our category strategy, identify new market opportunities, and drive revenue growth through innovative products, supplier partnerships and routes to market.

Working closely with teams across the business, you will lead the development of both our core automotive offering and adjacent categories such as tools, accessories, car care, workshop equipment and lifestyle products. You will also play a key role in expanding our eCommerce-only proposition through dropship partnerships and extended-range opportunities, enabling GSF to offer customers a broader and more compelling online experience.

Key Responsibilities Include

• Developing and executing GSF's eCommerce product and category strategy.
• Identifying and launching new product ranges and categories to drive revenue and margin growth.
• Expanding the online range through eCommerce-only products and dropship suppliers.
• Building commercial business cases and growth plans based on customer, market and competitor insights.
• Leading, coaching and developing a high-performing team of Product Managers.
• Driving accountability for category performance, revenue growth and profitability.
• Monitoring market trends, customer behaviour and emerging opportunities.
• Working cross-functionally with Trading, Marketing, Supply Chain, Operations, Technology and Customer Service to deliver successful product launches and category growth.
• Taking ownership of commercial performance across new and expanding categories, including revenue, margin, conversion and average order value.

Success in this role will be measured by your ability to deliver meaningful commercial growth through productive range expansion, whilst building a high-performing Product Management function capable of supporting GSF's ambitious growth plans.

About You

About the Candidate

We're looking for an entrepreneurial and commercially focused digital retail leader who combines strong strategic thinking with the ability to turn opportunities into results.

You Will Have

• Significant experience within eCommerce, category management, buying, product management, range development or digital trading.
• A proven track record of delivering incremental revenue through new products, categories or commercial propositions.
• Experience expanding beyond an organisation's traditional product range.
• Strong commercial understanding of revenue, margin, pricing and promotional performance.
• Experience developing supplier relationships and negotiating commercial agreements.
• Strong analytical skills with the ability to translate customer and market insights into commercial decisions.
• Experience building business cases, forecasts and investment plans.
• Experience leading, coaching and developing Product Managers or category teams.
• The confidence to challenge established thinking and identify new opportunities for growth.
• Excellent stakeholder management and cross-functional leadership skills.
• The ability to balance strategic planning with hands-on delivery.

Experience working with marketplace, dropship or extended-range business models would be highly advantageous.

Most Importantly, You'll Be Someone Who Is Constantly Asking

"What else could our customers buy from GSF?"

You'll be curious, innovative and commercially ambitious, with a passion for building compelling product propositions that drive sustainable and profitable growth.

About Us

About the Company

GSF Car Parts is one of the UK's leading automotive parts distributors, supplying thousands of independent garages across the UK and Ireland with parts, tools, garage equipment and specialist training.

With over 218 branches nationwide and annual turnover exceeding £500 million, GSF combines the strength of a national network with deep local expertise. Having successfully brought together a number of established automotive brands under a single identity, GSF has operated as one unified brand since 2021.

Our branch network is supported by specialist central functions across procurement, supply chain, marketing, national accounts and technology. We continue to invest in market-leading systems and capabilities, including our industry-leading catalogue platform and access to the Servicesure national garage programme.

As we continue to grow our digital proposition and expand our online offering, this is an exciting opportunity to play a key role in shaping the future of eCommerce at GSF Car Parts.

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