Product Manager, Customer Experience & Personalization

asos.com Ltd; Greater London; Hybrid; GBP 85,000 - 105,000; Full time

Benefits offered by this job

25 days paid annual leave

Discretionary bonus scheme

Private medical care

Flexible benefits allowance

Personalised learning opportunities

Job summary

ASOS is seeking an experienced Senior Product Manager to shape strategy and drive the development and optimisation of customer-facing digital experiences across the ASOS app and web.

You will collaborate with Engineering, Design, Brand, Operations, Data, Marketing, and Commercial teams to uncover customer needs, simplify journeys, and deliver measurable business outcomes. This role balances strategic thinking with hands-on execution in a fast-paced fashion e-commerce environment.

Qualifications

• Proven experience as a Product Manager or Senior Product Manager within a customer-focused digital environment.
• Track record of delivering impactful customer-facing digital products and features.
• Experience building and scaling customer-facing products across web and mobile, including apps.
• Strong understanding of customer journeys and digital experiences.
• Strong analytical skills using customer data, analytics, and experimentation.
• Experience in Agile product development with cross-functional teams.
• Ability to influence senior stakeholders across multiple functions.
• Excellent communication, presentation, and collaboration skills.
• Ability to navigate complex environments and translate strategy into delivery.
• Experience in retail, e-commerce, or fashion is beneficial but not essential.

Responsibilities

• Define and own the product vision, strategy, and roadmap for Customer Experience products and experiences.
• Create engaging, high-quality customer experiences that increase conversion and retention.
• Identify opportunities through customer research and data-driven insights.
• Prioritise initiatives with cross-functional teams to improve customer outcomes.
• Lead development of customer experience capabilities, including personalised journeys and omnichannel experiences.
• Foster a culture of experimentation with A/B testing and analytics.
• Champion intuitive, accessible digital experiences across the customer journey.
• Define success metrics and monitor product performance against KPIs.
• Build business cases and align stakeholders around strategy and outcomes.
• Balance customer needs, business value, and technical feasibility when prioritising investments.
• Identify opportunities to leverage AI and automation for scalable capabilities.
• Lead products from discovery to delivery, adoption, and continuous improvement.

Skills

Product management

Senior product management

Cross-functional collaboration

Stakeholder management

Data-driven decisions

A/B testing

Customer insights

Agile methodologies

Communication

Industry knowledge (retail/e-commerce)

Tools

Mixpanel

Optimizely

Power BI

Job description

ASOS is seeking an experienced Senior Product Manager to shape strategy and drive the development and optimisation of customer-facing digital experiences across the ASOS app and web.

You will collaborate with Engineering, Design, Brand, Operations, Data, Marketing, and Commercial teams to uncover customer needs, simplify journeys, and deliver measurable business outcomes. This role balances strategic thinking with hands-on execution in a fast-paced fashion e-commerce environment.