Brand Experiences PM – Crafting Immersive Ecommerce

ASOS; England; Hybrid; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Employee discount (ASOS)

Employee sample sales

25 days paid annual leave

Discretionary bonus scheme

Private medical care

Flexible benefits allowance

Learning opportunities

Job summary

ASOS, the online fashion retailer, is seeking a Senior Product Manager for Brand Experiences in the Customer Experience squad. You will define the product vision for brand pages, immersive storefronts, and loyalty features, collaborating with Design, Engineering and Commercial teams.

You will lead a cross-functional squad, translate customer insights into intuitive experiences, and drive scalable, commercially effective brand interactions across ASOS’s hundreds of brands.

Qualifications

• Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms.
• Strong track record in launching 0-1 mobile-first products.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication and senior stakeholder management abilities.
• Experience building brand-led experiences is a strong advantage.

Responsibilities

• Define and own the product vision and roadmap for Brand Experiences, spanning customer-facing brand pages, shop-within-shop experiences, and brand loyalty mechanics such as following brands.
• Translate customer insight, behavioral signals and UX craft into intuitive, high-impact product experiences.
• Deliver engaging, intuitive brand discovery and browsing experiences with balanced inspiration and commercial effectiveness.
• Lead the development of internal tools and workflows to onboard, manage and scale brand content and assets.
• Coordinate complex initiatives across Product, Design, Engineering, Commercial and Brand stakeholders.
• Champion high-quality UX and on-brand experiences that are easy to use and maintain.

Skills

Product management

Stakeholder management

Agile

Cross-functional teams

Tools

Power BI

Mixpanel

UserTesting.com

Optimizely

Job description

ASOS, the online fashion retailer, is seeking a Senior Product Manager for Brand Experiences in the Customer Experience squad. You will define the product vision for brand pages, immersive storefronts, and loyalty features, collaborating with Design, Engineering and Commercial teams.

You will lead a cross-functional squad, translate customer insights into intuitive experiences, and drive scalable, commercially effective brand interactions across ASOS’s hundreds of brands.