Product Launch Manager

ELP Consult Ltd.; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

ELP Consult Ltd. is seeking a Product Launch Manager to lead end-to-end planning and execution of new model launches in the UK market. The role requires coordinating across sales, marketing, aftersales, training and PR to ensure timely market entry.

You will oversee go-to-market strategies, content development, and critical-path timelines while collaborating with cross-functional teams to optimise pricing and positioning for new models.

Qualifications

• Proven experience in new model launch management within the automotive industry is highly desirable.
• Extensive product management experience within the automotive sector.
• Demonstrated ability to plan and implement go-to-market processes.
• Familiarity with MVRIS data submission and automotive regulatory requirements is a significant advantage.
• Strong project management skills with the ability to manage multiple priorities and deadlines effectively.
• Excellent communication, interpersonal and stakeholder management skills.
• Highly organised with a keen eye for detail.
• Ability to work autonomously and as part of a dynamic, fast-paced team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Responsibilities

• Launch Planning & Leadership: Lead and manage cross-department planning for all new model launches across sales, marketing, aftersales, training, and PR.
• Go-to-Market Implementation: Plan, develop, and implement comprehensive go-to-market strategies for new vehicles, including timelines and homologation requirements.
• Product Content Development: Contribute to training content, brochures, specifications, and coordinate product filming and photography.
• Product Lifecycle Support: Support RV setting, pricing and positioning strategy for the UK market.
• Stakeholder Management: Build strong relationships with internal teams and external partners to ensure seamless launches.
• Market Analysis: Support analysis of market trends, competitor activities and customer insights.
• Other ad-hoc projects as required.

Skills

New model launch management

Automotive product management

Go-to-market planning

Project management

Stakeholder management

Communication skills

Microsoft Office

Tools

Microsoft Office Suite

Job description

London, United Kingdom | Posted on 19/01/2026

With many more products to launch in 2026, the Product Launch Manager will be a pivotal member of the UK team, responsible for leading the end-to-end planning and execution of all new model launches. This role requires a highly organised and proactive individual who can effectively coordinate across multiple departments to ensure successful market entry for our new vehicles.

Key Responsibilities:

Launch Planning & Leadership: Lead and manage the cross-departmental planning process for all new model launches, ensuring alignment and timely execution across sales, marketing, aftersales, training, and PR.

Go-to-Market Implementation: Plan, develop, and implement comprehensive go-to market strategies and processes for new vehicles, including but not limited to:

• Homologation and compliance requirements in coordination with relevant teams.
• Management of launch timelines and critical path activities.

Product Content Development: Act as a key input and liaison for the creation of essential product materials:

• Contribute to the development of product training content for internal teams and dealer networks.
• Provide input and support for the creation of product brochures and specifications.
• Oversee and guide product filming and photography sessions.

Product Lifecycle Support:

• Support the Residual Value (RV) setting process, collaborating with relevant stakeholders to ensure competitive positioning.
• Contribute to the pricing and positioning strategy for new models within the UK market.
• Act as a subject matter expert on wider product topics, providing insights and support to various departments.

Stakeholder Management: Foster strong working relationships with internal teams (Sales, Marketing, Aftersales, Training, PR, Finance) and external partners to ensure seamless launch execution.

Market Analysis: Support the analysis of market trends, competitor activities, and customer insights to inform launch strategies and product positioning.

Other ad-hoc projects.

Requirements

• Proven experience in new model launch management within the automotive industry is highly desirable.
• Alternatively, extensive product management experience within the automotive sector will be considered.
• Demonstrable experience in planning and implementing go-to-market processes.
• Familiarity with MVRIS data submission and automotive regulatory requirements is a significant advantage.
• Strong project management skills with the ability to manage multiple priorities and deadlines effectively.
• Excellent communication, interpersonal, and stakeholder management skills.
• Highly organised with a keen eye for detail.
• Ability to work autonomously and as part of a dynamic, fast-paced team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)