Product & Brand Marketing Manager

JR United Kingdom; Chester; On-site; GBP 40,000 - 55,000; Full time

Job summary

A dynamic startup healthcare/lifestyle company seeks an experienced Product & Brand Marketing Manager to lead its launch phase, focusing on creative campaigns and market execution. The ideal candidate will have a background in FMCG and DTC marketing, with strong analytical and entrepreneurial skills to drive growth.

Qualifications

• 3–5 years in FMCG, wellness, or DTC startup marketing.
• Experience with product launches and experiential events.
• Proficiency in lifecycle/email automation and CRO testing.

Responsibilities

• Lead launch strategy across Shopify and manage paid media campaigns.
• Oversee creative production including packaging and video.
• Conduct surveys and analyze data for strategic insights.

Skills

Analytical skills

Entrepreneurial spirit

Data-driven decision making

Education

Bachelor’s degree in business or marketing

Tools

Shopify

CRM

Meta Ads

TikTok Ads

Gantt project management tools

Job description

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Product & Brand Marketing Manager, Chester

Location: Chester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic startup healthcare/lifestyle company focused on revolutionizing the sleep market. We are moving from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this phase. The role involves translating our brand blueprint into creative, performance-driven campaigns and retail collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy across Shopify, landing pages, and UX optimization.
• Manage paid media campaigns on Meta, TikTok, and Google to achieve CAC and ROAS targets.
• Integrate tools for 3PL and customer service for smooth fulfillment.

Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Maintain brand consistency across channels.

Lifecycle & Retention Marketing

• Create automated email and SMS flows.
• Optimize campaigns through A/B testing.

Influencer & Community Engagement

• Manage influencer outreach and campaigns.
• Moderate and grow online communities.
• Develop co-marketing partnerships.

Insights & Analytics

• Conduct surveys and analyze data for strategic insights.
• Track performance metrics and report regularly.

Retail & Compliance Support

• Prepare marketing materials for retail.
• Ensure compliance with UK/EU regulations.

Experience & Skills Profile

• Bachelor’s degree in business or marketing (minimum 2:1)
• 3–5 years in FMCG, wellness, or DTC startup marketing
• Experience with product launches, experiential events
• Proficiency in Shopify, CRM, Meta Ads, TikTok Ads, Spark
• Entrepreneurial spirit and ability to work independently
• Experience with lifecycle/email automation and CRO testing
• Strong analytical skills and data-driven decision making
• Familiarity with Agile/Scrum or Gantt project management tools