Principal Salesforce BA - Shape AI-Driven Client Journeys

UST; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Job summary

UST in London is seeking a Principal Salesforce Business Analyst to drive delivery across client engagement platforms within Financial Services. The role is hybrid, with London-based work from onsite 3 days a week and collaboration with global teams.

The successful candidate will lead requirements, process analysis, and solution design, steering AI-enabled opportunities, data integration, and strategic initiatives. Permanent/ Contract inside IR35 options may apply.

Qualifications

• Extensive Business Analysis experience within large Financial Services organisations.
• Strong stakeholder management and communication skills with the ability to influence at all levels.
• Expertise in requirements gathering, workshop facilitation, process modelling, and technical documentation.
• Salesforce experience with Salesforce Certified Platform Administrator certification.
• Strong understanding of Agile, Waterfall, and hybrid delivery methodologies.
• Experience supporting business, technology, data, and operating model transformation initiatives.
• Proficiency with process mapping and technical diagramming tools.
• Experience working with global teams and stakeholders across multiple locations and time zones.
• Salesforce Administrator Certification

Responsibilities

• Partner with Product Leads and senior business stakeholders across multiple business domains.
• Lead requirements gathering, business process analysis, and solution design for complex technology initiatives.
• Translate ambiguous business challenges into clear, actionable outcomes and delivery roadmaps.
• Drive proof-of-concept and proof-of-value initiatives to support business cases and investment decisions.
• Support Salesforce and data integration programmes, enabling seamless customer journeys and enhanced business insight.
• Identify and leverage AI-enabled opportunities to improve productivity, decision-making, and client engagement.
• Produce high-quality business requirements, process models, gap analyses, and functional specifications.

Skills

Salesforce

Business Analysis

Stakeholder Management

Requirements Gathering

Tools

REST API

Job description

UST in London is seeking a Principal Salesforce Business Analyst to drive delivery across client engagement platforms within Financial Services. The role is hybrid, with London-based work from onsite 3 days a week and collaboration with global teams.

The successful candidate will lead requirements, process analysis, and solution design, steering AI-enabled opportunities, data integration, and strategic initiatives. Permanent/ Contract inside IR35 options may apply.