Principal Product Designer (Artificial Intelligence)

Sofarsogood; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a Principal Product Designer to lead the design vision for their cutting-edge AI platform. This role offers the opportunity to shape user-friendly solutions and mentor a talented design team. You'll collaborate closely with product squads to ensure seamless integration of design into development. If you're passionate about user-centered design and eager to make a significant impact in the AI space, this is the perfect opportunity for you. Join a diverse team of thinkers and doers who are pushing the boundaries of AI and design!

Benefits

Flexible working hours

Professional development opportunities

Diverse team environment

Creative workspace

Qualifications

• Proven track record leading design teams and delivering B2B products.
• Expertise in visual design, UI/UX, and branding.

Responsibilities

• Crafting and communicating the design vision and strategy for the platform.
• Building and mentoring a top-notch design team.

Skills

Visual Design

UI/UX Design

User-Centered Design

Communication Skills

Prototyping

Collaboration

Education

Bachelor's Degree in Design or related field

Tools

Figma

Sketch

Job description

My client aren’t just riding the AI hype wave—they saw its potential ages ago, well before it was
cool! Founded in 10 years ago, with a Fellowship program designed to turn academics into
commercial data scientists, my client have grown into Europe’s leading applied AI company. Their
expertise in AI safety is so top-notch that OpenAI tapped them as their first-ever technical partner.
Impressive, right?

From predicting NHS demand during the pandemic to slashing marketing budgets with savvy
customer predictions, my client’s AI-powered solutions are making serious waves. They’ve even kept
kids safe online and helped produce greener energy by harnessing wind for boats. AI is changing the
world, and my client are looking for a trailblazer to help ensure its power is harnessed safely!

The Role

The Principal Product Designer role is perfect for someone ready to lead with design and make a
massive impact. Reporting to the VP of Product, this role involves heading up the design vision for
the companies cutting edge, AI platform, embedding a design-first mindset across the company and
crafting a design system that sets the tone for product development. Whether it’s technical
personas or non-techy folks, the Principal Product Designer will ensure the platform delivers user-
friendly solutions for everyone.

Beyond shaping the design strategy, this role also involves leading a team of designers, providing
direction, mentorship, and a supportive space for creativity to flourish. Think of it as being the Yoda
of the design world, guiding the team to greatness while driving an entire design culture shift across
the business

What You’ll Be Doing

• Crafting and communicating the design vision and strategy for the platform, while ensuring creativity and quality stay sky-high.
• Building and mentoring a top-notch design team, and helping them level up their skills.
• Leading the charge in creating UI/UX elements, illustrations, and visual assets that are both stunning and functional.
• Collaborating closely with product squads to weave design seamlessly into the development process.
• Being the voice for user-centric design and ensuring products are built around real personas and user feedback.
• Staying plugged into industry trends, always on the lookout for new ways to experiment and innovate.
• Jumping in to help with sales assets that highlight the platform’s value.

Who They’re Looking For

This isn’t your first rodeo! My client are searching for a Principal Product Designer with a proven
track record leading design teams and delivering top-tier B2B products. They want someone who:

• Has a knockout portfolio that shows off expertise in visual design, UI/UX, and branding.
• Is a pro with design tools like Sketch, Figma, or similar.
• Communicates like a champ and can present ideas that inspire.
• Knows user-centered design, usability, and accessibility standards inside and out.
• Can balance creative vision with strategic business goals.
• Has experience working with technical platforms (extra points if it’s AI!) and leading cross-functional teams.
• Is endlessly curious about how AI is reshaping the business world.

The Ideal Candidate (aka You!)

We are looking for a creative dynamo—someone with solid UX and/or UI chops, backed up by an epic portfolio of projects. Here’s what else they’d love to see:

• Visual wizardry – They want someone who can create not just functional designs, but
  delightful ones that make people’s hearts sing!
• Drive – The ideal candidate thrives on autonomy, loves challenging the status quo, and
  always aims for excellence.
• Fast on their feet – Prototyping and iterating at speed should be second nature.

Must-Have Skills

• Mastery in wireframes, prototypes, and high-fidelity designs.
• Proficiency in design tools like Figma.
• A strong understanding of user-centered design principles and methodologies.
• Top-tier communication and collaboration skills (within the team and across departments).
• Experience with usability testing (because every design needs a test drive).

Why You’ll Love Working Here!

My client are a playground for the intellectually curious. The team is diverse, coming from all kinds
of backgrounds, but they share a common drive to push the boundaries of what AI can achieve.
Working here is the professional challenge of a lifetime—surrounded by brilliant minds, every day is
an opportunity to learn something new.

As my client expands internationally, this is your chance to make a lasting impact on a high-growth
start-up, take the lead in shaping the future of AI, and design solutions that genuinely matter. If
you’re ready for the adventure of a lifetime, this is the place for you!

To be considered for this fantastic opportunity, please apply with your full CV & Portfolio!

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