Principal Product Designer, AI Experiences End-to-End Impact

IFS; Staines-upon-Thames; Remote; GBP 60,000 - 90,000; Full time

Job summary

IFS is rebuilding around AI, seeking a designer who has shipped AI features and can own problems from discovery to production. You’ll design for maintenance engineers, field technicians and operations planners, working in cross-functional squads to frame problems and deliver measurable outcomes.

You’ll run research, set direction across multiple products, contribute to the design system, and ensure accessibility.

Qualifications

• Experience shipping AI features into production and handling failure modes.
• End-to-end product design from discovery to shipped product.
• Ability to plan and run user interviews and synthesize findings.

Responsibilities

• Own design for defined feature areas end-to-end with production-ready files.
• Work in a cross-functional squad with engineers and PMs.
• Present design thinking to stakeholders with evidence and rationale.
• Plan and run user interviews, JTBD analysis, and journey mapping.
• Track quantitative signals alongside qualitative insights to drive iteration.
• Design AI-driven features with prompts, fallbacks and human-in-the-loop moments.
• Contribute to design systems and apply accessibility standards (WCAG).
• Demonstrate measurable outcomes such as task success and adoption.

Skills

AI-driven design

User research

Design systems

Figma

Accessibility (WCAG)

Cross-functional collaboration

Problem framing

Prototyping

Tools

Figma

Job description

IFS is rebuilding around AI, seeking a designer who has shipped AI features and can own problems from discovery to production. You’ll design for maintenance engineers, field technicians and operations planners, working in cross-functional squads to frame problems and deliver measurable outcomes.

You’ll run research, set direction across multiple products, contribute to the design system, and ensure accessibility.