Principal Data Analyst

ENGINEERINGUK; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player in television is seeking a Principal Analyst to drive data strategy and foster a data-centric culture. This role involves collaborating across departments to enhance decision-making through analytics and insights. The ideal candidate will leverage expertise in SQL, R or Python, and digital analytics tools to translate complex data into actionable recommendations. Join a dynamic team dedicated to innovation and creativity in the media landscape, where your contributions will shape the future of audience understanding and marketing strategies.

Qualifications

• Expertise in SQL and statistical software for analyzing consumer behavior.
• Proficiency in R or Python for analyzing consumer data.

Responsibilities

• Lead analytics projects across content, product, marketing, and commercial teams.
• Create dashboards and visualizations for accessible analysis.

Skills

SQL

R

Python

Google Analytics

Adobe Analytics

Tableau

Power BI

Looker

A/B testing

Critical thinking

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Looker

Job description

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Description

Our Team

We are expanding our data team at UKTV to support digital transformation and business growth. Our focus is on delivering insights, analytics, and data to understand audiences, and enhance advertising and marketing efforts. We are laying the groundwork for a data-driven culture and seek to influence our data strategy, including integrating a new data stack alongside BBC Studios.

Purpose of the role

The Principal Analyst will be instrumental in implementing our data strategy, enabling colleagues to utilize data effectively for decision-making, audience understanding, and adopting new technologies.

In this role, you will:

• Collaborate with various departments supporting digital products, marketing, broadcast TV, and targeted advertising through analytics projects.
• Contribute to fostering a data-centric culture within UKTV and BBC Studios.
• Gain exposure to diverse analytics use cases and data applications.

What we would like you to bring to the role: key experience, knowledge, skills & personal qualities

Experience

• Expertise in SQL and statistical software for analyzing consumer behavior.
• Experience with digital analytics tools (e.g., Google Analytics, Adobe Analytics), including understanding tracking implementation and tag management.
• Ability to implement new data and analytics methodologies.
• Critical thinking skills to craft compelling data narratives.

Skills & personal qualities

• Proven experience using data and analytics for customer insights and recommendations.
• Proficiency in SQL and R or Python for analyzing consumer data.
• Experience with visualization tools such as Tableau, Power BI, or Looker.
• Knowledge of A/B testing, statistics, and measurement methodologies.
• Ability to manage multiple projects, prioritize tasks, and work independently.
• Strong stakeholder relationship skills, with the ability to explain complex data to non-technical colleagues.
• Attention to detail, problem-solving mindset, and critical thinking skills.

Key responsibilities

• Lead analytics projects across content, product, marketing, and commercial teams, possibly managing external agencies.
• Collaborate with BBC Studios Data Team to maximize data platform value, translating stakeholder needs into technical solutions.
• Provide insights, data products, and recommendations to support business decisions in partnership with the Insight & Strategy team.
• Create dashboards and visualizations for accessible analysis.
• Serve as the first point of contact for analytics queries.
• Develop and implement A/B testing strategies, evaluate user experiences, and optimize data collection.
• Stay informed about industry trends and best practices in analytics, data modeling, and visualization.

About UKTV

UKTV has been a leader in branded television for over 30 years, offering a wide range of channels and content across various platforms. As part of BBC Studios, UKTV is committed to supporting British creativity and working with diverse talent.

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