Lead Data Analyst EXTEND

ENGINEERINGUK; London; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

An established industry player is looking for a Lead Data Analyst to drive D2C growth through data insights and analytics. You'll develop a robust data ecosystem, optimize marketing strategies, and collaborate with various teams to enhance customer engagement. This hybrid role offers competitive pay and benefits, including a flexible workweek and generous holiday options. Join a diverse and innovative team committed to equal opportunity and sustainability, and make a significant impact in the media and publishing sector.

Benefits

Flexible 35-hour week

26 days holiday

Parental leave up to a year

Pension

Life assurance

Options to buy more holiday

Qualifications

• Experience in D2C, subscription, or e-commerce businesses.
• Proficiency in SQL and Python, with analytics tools experience.

Responsibilities

• Develop a data ecosystem to support D2C growth.
• Leverage analytics tools to optimize marketing performance.

Skills

SQL

Python

GA4

Adobe

Piano

Data Visualization

Business Acumen

Communication Skills

Tools

Tableau

Power BI

Job description

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View more categories | View less categories | Sector: Media and Publishing | Role: Manager | Contract Type: Permanent | Hours: Full Time

EXTEND

This role is part of our BBC Extend programme for disabled people. To apply, you should identify as deaf, disabled, or neurodivergent and meet the definitions of disability under the Equality Act (2010) or the Disability Discrimination Act (1995) if applying in Northern Ireland. Broadly, this includes having a physical or mental impairment that substantially and long-term negatively affects daily activities. This includes apparent and non-apparent conditions, such as Cancer, HIV, or Multiple Sclerosis. For adjustments or questions about the BBC Extend programme, contact [e-mail]. We are committed to accessible application processes and workplace adjustments through our BBC Access and Disability Service.

Package Description

Job Reference: 22953
Band: D
Salary: Up to £70,000 depending on skills and experience.
Location: Hybrid role based in London, with potential travel to New York.

About BBC Studios

BBC Studios is a leading content studio and streaming business, known for shows like Strictly Come Dancing, Eastenders, and Planet Earth III. We are Britain's most awarded production company and a global leader in content distribution.

About the International News Division

This division produces world-leading content shaping news delivery globally, focusing on data insights and customer engagement to define the BBC's D2C strategy.

The Role

We seek a Lead Data Analyst to understand customer behavior and support our D2C growth. Responsibilities include developing a data ecosystem, leveraging analytics tools, optimizing marketing and product performance, and collaborating with data teams. The role reports to the VP of Measurement and Analytics, based in London, with potential travel to New York.

What Does It Take?

Essential Criteria:

• Experience in D2C, subscription, or e-commerce businesses.
• Proficiency in SQL, Python, and analytics tools like GA4, Adobe, Piano.
• Understanding of customer funnel, acquisition, retention, segmentation.
• Ability to present data insights to stakeholders; experience with visualization tools (Tableau, Power BI) is desirable.
• Strong business acumen and communication skills.

Desirable Criteria:

• Expertise in advanced analytics, forecasting, predictive analytics.
• Knowledge of marketing principles and digital channels.
• Experience with retention models, cohorts, lifetime value.
• Understanding of content engagement strategies.
• Collaborative and innovative mindset.

Life at BBC Studios

We value how we do our work, emphasizing our values and behaviors. We encourage applications from diverse backgrounds. We are committed to equal opportunity, diversity, and sustainability. We are a Level 2 Disability Confident Employer; for adjustments, contact [e-mail].

What Will You Gain?

• Competitive salary.
• Flexible 35-hour week.
• 26 days holiday plus options to buy more.
• Parental leave up to a year, fully paid for 18 weeks.
• Pension, life assurance, and other benefits.

Next Steps

We appreciate your interest. Applications may close early due to high volume. Successful candidates will undergo employment screening, including references and eligibility checks.