Principal Content Strategist, Ecommerce

Global Payments; Greater London; On-site; GBP 55,000 - 85,000; Full time

Job summary

Global Payments is seeking a Principal Content Strategist to plan, coordinate, and deliver audience-first content for our ecommerce segment. You will partner across the revenue marketing team to drive brand awareness, educate the market, and nurture customers with content that resonates.

You will lead the development of comprehensive content plans, manage editorial calendars, and produce engaging formats from video to webinars, all while leveraging AI tools to speed creation and improve quality.

Qualifications

• 5+ years experience in content marketing for a tech company, bonus for e-commerce/point-of-sale.
• Strategic thinker with ability to drive cross-functional participation.
• Experience across content formats (video, webinars, written, interactive).
• Strong research, editing, and storytelling instincts.
• Editorial sensibility balancing AI insights with human judgment.

Responsibilities

• Develop and implement a comprehensive content strategy for ecommerce audiences.
• Identify topics via customer interviews, competitive analysis, and stakeholder input.
• Plan and produce content (video podcasts, webinars, interactive web pieces).
• Create and manage an editorial calendar aligned with distribution teams.
• Own bi-weekly newsletters coordinating assets to maximize audience reach.
• Interview SMEs and incorporate customer voices and data into content.

Skills

Content marketing

Strategic thinking

Editorial skills

Research

Storytelling

Cross-functional collaboration

Social media

Video production

Webinars

CMS

AI tools

Tools

Ceros

Copy.AI

Job description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Who You Are:

You’re a principal content strategist at heart who’s eager to manage the planning, coordination and delivery of our content focused on our ecommerce audience segment. You'll be plugged in all across the revenue marketing team (and the rest of the business) to support our growth objectives by producing audience-first content that helps drive brand awareness, improve AI visibility, educate the market and nurture customers.

What You'll Do:

• Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with Global Payments' audience of ecommerce companies
• Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story
• Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors.
• Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts
• Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience
• Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack
• Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees.
• Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability
• Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting Restaurants
• Map all content to the buyer’s journey and align content plans with business goals
• Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences
• Measure, analyze, & report on content performance to inform future content trends.
• As we get more feedback from our audiences, you’ll take that feedback and help the team refine our topics and messaging.
• Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn’t ‘set-it-and-forget-it’
• Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it

What You'll Need (Minimum Qualifications)

• 5+ years experience in content marketing, ideally for a tech company (bonus points for e-commerce or point-of-sale experience)
• Experience as a strategic thinker and rapport builder to drive cross-functional participation and enthusiasm about our content strategy program
• Experience with multiple varieties of content (video, webinar, written, interactive, etc.) and/or channels (social, email, campaigns, etc.)
• Top-notch research, communication and editing skills with strong instincts for a great story
• A strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment
• A ‘campaign mindset’ for all content created
• Proficiency in LinkedIn, Instagram, Facebook, Reddit and YouTube platforms (and maybe consider yourself TikTok-curious)
• Experience working directly with Sales, Product Marketing and Customer Success
• Keen ability to distill complex information down to easily understood and marketable content
• Fluency in revenue marketing basics like lead scoring, content-influenced pipeline and funnel stages
• Extremely well organized with managing editorial calendars and deliverables, with an impeccable attention to detail
• Ability to work in a fast-paced environment and comfortable acting with evolving information
• A desire to experiment, grow together as a high-performing team and put your unique stamp on something brand new
• Bonus: Experience with Copy.AI, interactive content development tools like Ceros and managing a podcast

Global Payments Inc. is an equal opportunity employer.

Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.

If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [e-mail].

Global Payments and Worldpay recently joined forces, and we’re currently operating across two Workday application systems. If you don’t see one of your applications here, it may have been submitted in the Worldpay Workday system instead.

At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone. And to do that, we’ve built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world—from ambitious startups to global enterprises.

Our team of 27,000 experts is dedicated to your success.

Headquartered in Atlanta, Georgia, we're a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America.

Wherever you are—or wherever you want to be—we’re there, ready to support you.

For more information, visit company.globalpayments.com and follow Global Payments on X, LinkedIn and Facebook.

Accommodations: Accessibility Requests: If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [e-mail].

EEOC Statement: Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify [e-mail].