Content Marketing Manager

GoCardless; Leeds; On-site; GBP 48,000 - 72,000; Full time

Benefits offered by this job

Wellbeing

Work away scheme

Adaptive Working

Parental leave

Learning Budget

Time off

Job summary

GoCardless is seeking a Content Marketing Manager to join the Global Growth team. You will create engaging content for self-serve customers across emails, in‑product messaging, blogs, and video scripts, supporting lifecycle communications and demand generation.

You’ll work with Content Marketing Managers, Growth Marketers, PR, Brand & Communications leaders to execute content strategy for 2026 and beyond, with a focus on data-driven optimization and strong tone of voice across channels.

Qualifications

• Experience creating and editing written and spoken content across channels.
• Ability to write for emails, blogs, webinars, video scripts and infographics.

Responsibilities

• Create content for lifecycle communications and demand generation campaigns.
• Collaborate with Growth, Brand, and Product Marketing teams to execute content strategy.

Skills

Content marketing

B2B marketing

Copywriting

Data analysis

Cross-functional collaboration

Tools

Salesforce

CMS

Job description

About us

GoCardless is a global bank payment company. Over 100,000 businesses , from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. GoCardless processes US$130bn+ of payments annually, across 30+ countries ; helping customers collect and send both recurring and one-off payments , without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks , we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds , and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you ! We’re committed to making our hiring process inclusive and accessible . If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help! And remember: we don’t expect you to meet every single requirement.

The role

The role is for a Content Marketing Manager to work within our Global Growth team, a group designed to attract, acquire and grow merchants. The role-holder is responsible for creating content for our existing self-serve customers that supports lifecycle communications and customer demand generation campaigns with the aim of increasing product usage and upselling. You will work alongside two Content Marketing Managers as well as Growth Marketers, a PR Manager and leaders in Brand & Communications to help execute our content strategy for 2026 and beyond. Your role will cover creating engaging content for a wide variety of formats, from email campaigns, in-product messaging and longer-form thought leadership.

What excites you

• Acting as the content consultant to provide best practice guidance and expertise on copy and tone of voice across a variety of channels and formats.
• Creating the content needed to support these initiatives, from emails to chatbots through to video scripts, blogs and masterclass formats.
• Developing and executing multiple streams of the content calendar, ensuring content is aligned with customer campaigns and global initiatives.
• Gathering, analysing and interpreting data to evaluate campaigns both in-flight and upon completion, informing next steps and optimising activity.
• Partnering with our Customer Advocacy and Product Marketing teams to bring customer case studies and testimonials to life within campaigns, such as events and webinars.
• Appointing and managing external contributors, where appropriate, to support the production of content.

What excites us

You don't need to have experience of the payments or financial worlds. Rather, you'll be someone with an innovative mind who knows how to leverage data, get the most from existing assets and how to best collaborate with subject matter experts - internally and externally. You'll know how to distil and present this information in the most compelling ways, putting the customer experience front and centre to communicate with businesses about the issues that matter most to them. You will have previous experience working in a B2B marketing content role. You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines.

• You have experience of creating both written and spoken content, including blogs, emails, webinars, video scripts and infographics.
• You are highly capable of writing both short and long-form copy, ensuring topics are digestible and engaging.
• You use data to validate ideas and measure impact, while valuing the creative spark you bring.
• You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
• You're at ease managing multiple projects at once and have strong time management skills.
• You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others' work.
• You have experience using email marketing platforms, such as Salesforce, and are comfortable creating email campaigns.
• You have experience and is at ease using CMS.
• UX copywriting experience would be beneficial but not essential.
• Experience with writing for AI overviews (AIO) and Generative Engine Optimisation (GEO) very welcome but not essential.

We don't expect you to meet every requirement.

Base salary range: £48,000 - £72,000

Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (some of)

The good stuff

• Wellbeing - stay healthy with dedicated support and medical cover
• Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
• Adaptive Working - allows you to work flexibly, around your lifestyle
• Parental leave - to suit everyone embarking on life's great adventure
• Learning Budget - lead your own development with an annual learning budget
• Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)

Life at GoCardless

We're an organisation defined by our values ; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity , always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.

Diversity & Inclusion

As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25% Neurodiverse — 9% LGBTQIA+ — 9% Disabled — 1% Average age — 33 Female — 45% Male — 55%

We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support.

If you want to learn more, you can read about our Employee Resource Groups and objectives here

Sustainability

We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here.

Find out more about Life at GoCardless via Twitter , Instagram and LinkedIn .