Ecommerce Content Strategy Lead

Global Payments; Greater London; On-site; GBP 55,000 - 85,000; Full time

Job summary

Global Payments is seeking a Principal Content Strategist to plan, coordinate, and deliver audience-first content for our ecommerce segment. You will partner across the revenue marketing team to drive brand awareness, educate the market, and nurture customers with content that resonates.

You will lead the development of comprehensive content plans, manage editorial calendars, and produce engaging formats from video to webinars, all while leveraging AI tools to speed creation and improve quality.

Qualifications

• 5+ years experience in content marketing for a tech company, bonus for e-commerce/point-of-sale.
• Strategic thinker with ability to drive cross-functional participation.
• Experience across content formats (video, webinars, written, interactive).
• Strong research, editing, and storytelling instincts.
• Editorial sensibility balancing AI insights with human judgment.

Responsibilities

• Develop and implement a comprehensive content strategy for ecommerce audiences.
• Identify topics via customer interviews, competitive analysis, and stakeholder input.
• Plan and produce content (video podcasts, webinars, interactive web pieces).
• Create and manage an editorial calendar aligned with distribution teams.
• Own bi-weekly newsletters coordinating assets to maximize audience reach.
• Interview SMEs and incorporate customer voices and data into content.

Skills

Content marketing

Strategic thinking

Editorial skills

Research

Storytelling

Cross-functional collaboration

Social media

Video production

Webinars

CMS

AI tools

Tools

Ceros

Copy.AI

Job description

Global Payments is seeking a Principal Content Strategist to plan, coordinate, and deliver audience-first content for our ecommerce segment. You will partner across the revenue marketing team to drive brand awareness, educate the market, and nurture customers with content that resonates.

You will lead the development of comprehensive content plans, manage editorial calendars, and produce engaging formats from video to webinars, all while leveraging AI tools to speed creation and improve quality.