Principal Content Strategist, Ecommerce

Global Payments; Greater London; On-site; GBP 85,000 - 120,000; Full time

Job summary

Global Payments in the United Kingdom seeks a Principal Content Strategist to lead content strategy and storytelling for our ecommerce/payments audience. You will own the editorial calendar, produce video, webinars, and interactive content, and partner with Sales and Product Marketing to launch campaigns.

AI tools will accelerate production while preserving editorial quality. You will collaborate across Marketing, Product, and Customer Success to ensure content aligns with buyer journeys and

Qualifications

• 5+ years of content marketing experience, preferably in tech/e-commerce or payments.
• Strong storytelling, research and editing skills with the ability to craft a great story.
• Experience balancing AI-enabled insights with human creativity and judgment.

Responsibilities

• Develop and implement a comprehensive content strategy tailored to drive awareness and trust.
• Plan and produce content across formats, including video podcasts, live webinars, and interactive web pieces.
• Create and manage an editorial calendar aligned with distribution teams and campaigns.
• Own bi-weekly newsletters packaging video content, blogs, and customer stories.
• Interview SMEs and incorporate customer voices and data to differentiate content.
• Measure content performance and iterate topics and messaging based on feedback.

Skills

Content strategy

Editorial leadership

Video and webinars

CMS proficiency

AI in content creation

Cross-functional collaboration

Tools

Copy.AI

Ceros

Podcast platforms

Job description

Ready to take your career global? Make your mark at one of the biggest names in payments. We’re looking for a Principal Content Strategist to join our ever evolving Marketing team and help shape the future of global commerce.

What you’ll own

Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with Global Payments' audience of ecommerce companies. Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & & executives, etc.) using a journalist's instinct for a great story. Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors. Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts. Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience. Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack. Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees. Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability. Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting Restaurants. Map all content to the buyer’s journey and align content plans with business goals. Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences. Measure, analyze, & report on content performance to inform future content trends. As we get more feedback from our audiences, you’ll take that feedback and help the team refine our topics and messaging. Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn’t ‘set-it-and-forget-it’. Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it.

What you’ll bring

• 5+ years experience in content marketing, ideally for a tech company (bonus points for e-commerce or point-of-sale experience)
• Experience as a strategic thinker and rapport builder to drive cross-functional participation and enthusiasm about our content strategy program
• Experience with multiple varieties of content (video, webinar, written, interactive, etc.) and/or channels (social, email, campaigns, etc.)
• Top-notch research, communication and editing skills with strong instincts for a great story
• A strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment
• A ‘campaign mindset’ for all content created
• Proficiency in LinkedIn, Instagram, Facebook, Reddit and YouTube platforms (and maybe consider yourself TikTok-curious)
• Experience working directly with Sales, Product Marketing and Customer Success
• Keen ability to distill complex information down to easily understood and marketable content
• Fluency in revenue marketing basics like lead scoring, content-influenced pipeline and funnel stages
• Extremely well organized with managing editorial calendars and deliverables, with an impeccable attention to detail
• Ability to work in a fast-paced environment and comfortable acting with evolving information
• A desire to experiment, grow together as a high-performing team and put your unique stamp on something brand new
• It’s a bonus if you have Experience with Copy.AI, interactive content development tools like Ceros and managing a podcast

About the team

Our inclusive and global teams win together every day. We’re proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections – it’s unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.

What makes a Globalpayer?

Globalpayers think like a client, act like an owner and win as one team. We’re curious and innovative – always finding better ways to deliver impact. We empower each other to make decisions, and it’s our passion that drives excellence in everything we set out to do.

Does this sound like you? Then you sound like a Globalpayer.

Global Payments and Worldpay recently joined forces, and we’re currently operating across two Workday application systems. If you don’t see one of your applications here, it may have been submitted in the Worldpay Workday system instead. At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone. And to do that, we’ve built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world—from ambitious startups to global enterprises. Our team of 27,000 experts is dedicated to your success. Headquartered in Atlanta, Georgia, we're a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America. Wherever you are—or wherever you want to be—we’re there, ready to support you. For more information, visit company.globalpayments.com and follow Global Payments on X, LinkedIn and Facebook.

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EEOC Statement

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify [e-mail].