Principal AdTech Go-To-Market Specialist, Amazon Ads

TN United Kingdom; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

An established industry player is on the lookout for a Principal AdTech Go-To-Market Specialist to lead privacy-first advertising solutions. This pivotal role involves navigating complex data privacy regulations while maximizing advertising effectiveness. The ideal candidate will possess extensive experience in product sales, particularly within the EU, and will be instrumental in developing strategies that align market needs with innovative product development. Join a forward-thinking team dedicated to transforming the digital advertising landscape, ensuring compliance, and building trust with customers in a privacy-centric world.

Qualifications

• Experience in developing and executing business agreements.
• Deep understanding of privacy regulations and identity solutions.

Responsibilities

• Drive global sales strategy focusing on EU privacy compliance.
• Develop GTM strategies addressing regional regulatory requirements.
• Support sales teams in addressing customer privacy concerns.

Skills

Business Agreement Negotiation

Leadership Influence

Data Privacy Regulations

Sales Strategy Development

SQL/Data Analysis

Education

Bachelor's Degree

MBA or Advanced Degree

Tools

Identity Resolution Platforms

Customer Data Platforms

Data Management Platforms (DMPs)

Job description

Social network you want to login/join with:

Principal, AdTech Go-To-Market Specialist, Amazon Ads, London

Client:

Amazon Online UK Limited - D17

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

42c27dc9693e

Job Views:

6

Posted:

24.04.2025

Expiry Date:

08.06.2025

Job Description:

At Amazon Advertising, we're leading in privacy-first advertising solutions and regulatory-compliant identity frameworks. We're seeking a Principal GTM Lead for our Product Sales Specialist (PSS) team focused on Addressability and Privacy. This role is key in managing the intersection of identity resolution, data privacy regulations (including GDPR, DMA, and emerging global frameworks), and addressable advertising in a changing digital landscape.

The ideal candidate will be an industry veteran with extensive experience in bringing complex products and solutions to market, especially in the EU. As the voice of our customers and global sales teams, you'll guide organizations through privacy regulation complexities while maximizing advertising effectiveness. You'll connect market needs with product development, ensuring our solutions meet both business and regulatory requirements worldwide.

Key job responsibilities

1. Drive the global Addressability and Privacy sales strategy by acting as the main liaison between Product teams and global sales, focusing on EU privacy compliance and data protection.
2. Develop and execute comprehensive GTM strategies addressing regional regulatory requirements.
3. Collaborate with GTM teams to create sales enablement frameworks that communicate our privacy-first approach and compliance measures.
4. Lead privacy-centric solution development, including consent management, data minimization, and compliance documentation.
5. Work with Product Marketing to craft narratives around privacy-focused advertising, compliance, and targeting capabilities.
6. Analyze and communicate industry developments like Google Privacy Sandbox, EU privacy laws, clean rooms, and identity providers to sales teams and clients.
7. Support sales teams in addressing customer privacy concerns and regulatory needs.
8. Coordinate with legal and privacy teams to ensure GTM strategies align with current and upcoming regulations.
9. Develop strategies to build trust with customers transitioning from third-party cookies to privacy-preserving solutions, ensuring compliance.

BASIC QUALIFICATIONS

• Bachelor's degree
• Experience in developing, negotiating, and executing business agreements
• Experience in a professional or military field
• Experience influencing leadership decisions at the organizational level

PREFERRED QUALIFICATIONS

• Experience selling to Fortune 1000 or Global 2000 companies
• MBA or advanced degree
• Proficiency with identity resolution platforms, DMPs, and customer data platforms
• SQL/Data analysis skills
• Deep understanding of emerging identity solutions and privacy regulations globally
• Experience developing and executing product and sales strategies at a global scale
• Expertise in building privacy-first sales frameworks and advising on EU and global privacy compliance, including DPIAs