Principal AdTech Go-To-Market Specialist, Amazon Ads

Amazon; London; On-site; GBP 60,000 - 120,000; Full time

Job summary

An established industry player is looking for a Principal AdTech Go-To-Market Specialist to drive innovation at the intersection of advertising and eCommerce. This pivotal role involves shaping go-to-market strategies and collaborating with global sales teams to enhance product offerings. The ideal candidate will possess extensive experience in AdTech, with a strong focus on data-driven insights and strategic decision-making. Join a forward-thinking organization that values creativity and collaboration, where your contributions will directly impact the growth and success of cutting-edge advertising solutions in a competitive landscape. This is an exciting opportunity to make a significant mark in the AdTech space.

Qualifications

• 10+ years of experience in AdTech and business strategy development.
• Proven track record of influencing leadership decisions.

Responsibilities

• Define global sales needs to influence product development decisions.
• Develop comprehensive GTM strategies for AdTech capabilities.

Skills

AdTech Expertise

Go-To-Market Strategy Development

Sales Enablement

Data-Driven Decision Making

Market Analysis

Education

Bachelor's Degree

MBA

Tools

AI/ML Tools

Advanced Measurement Tools

Job description

Principal AdTech Go-To-Market Specialist, Amazon Ads

Job ID: 2936922 | Amazon Online UK Limited - D17

At Amazon Advertising, we're at the forefront of innovation in the advertising and eCommerce intersection. We're seeking a seasoned AdTech expert to join our Sales GTM organization as a Principal AdTech GTM Lead. This role is crucial in bridging the gap between our global sales teams and product development, driving adoption of AdTech advertising solutions.

The ideal candidate will be an industry veteran with deep expertise in all facets of AdTech, including both buy-side and sell-side technologies. You'll be responsible for shaping our go-to-market strategies, influencing product roadmaps, and driving demand generation initiatives that propel Amazon Advertising's growth in the competitive AdTech landscape.

Key job responsibilities:

1. Serve as the voice of the customer and sales teams to our product organizations, defining and prioritizing global sales needs to influence product development decisions.
2. Develop and implement comprehensive GTM strategies and sales plays for both existing and new AdTech capabilities, focusing on areas such as data/identity solutions, supply optimization, AI/ML-driven bidding, and advanced measurement and reporting tools.
3. Own the end-to-end process of delivering strategic plans, from initial conception to successful execution and performance analysis.
4. Drive sales enablement initiatives, ensuring our global sales teams are equipped with the knowledge and tools to effectively communicate the value of our AdTech solutions.
5. Collaborate with Product Marketing to craft compelling narratives and positioning for our AdTech offerings.
6. Analyze market trends, competitive landscapes, and customer needs to identify new opportunities for growth and innovation in the AdTech space.
7. Develop and maintain strong relationships with key stakeholders across global sales, product, and marketing teams to ensure alignment and drive successful outcomes.
8. Leverage data-driven insights to inform strategic decisions and demonstrate the impact of AdTech initiatives on key business metrics.

BASIC QUALIFICATIONS

1. Experience developing strategies that influence leadership decisions at the organizational level.
2. 10+ years of developing, negotiating and executing business agreements experience.
3. 10+ years of professional or military experience.
4. Bachelor's degree.

PREFERRED QUALIFICATIONS

1. Experience selling to Fortune 1000 or Global 2000 organizations.
2. MBA.