Principal AdTech Go-To-Market Specialist, Amazon Ads

Amazon; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Principal AdTech GTM Lead to join their innovative team. This pivotal role requires a seasoned expert to bridge the gap between sales and product development, driving the adoption of cutting-edge AdTech solutions. You'll develop comprehensive go-to-market strategies, influence product roadmaps, and empower sales teams with the tools they need to succeed. If you have a passion for shaping the future of advertising technology and a proven track record in the field, this role offers you the chance to make a significant impact in a dynamic and fast-paced environment.

Qualifications

• 10+ years of experience in AdTech and business agreements.
• Strong background in developing GTM strategies and sales plays.

Responsibilities

• Shape go-to-market strategies and influence product roadmaps.
• Drive sales enablement and analyze market trends for growth.

Skills

AdTech expertise

GTM strategy development

Sales enablement

Data-driven decision making

Market analysis

Education

Bachelor's degree

MBA

Tools

AI/ML tools

Advanced measurement and reporting tools

Job description

DESCRIPTION

At Amazon Advertising, we're at the forefront of innovation in the advertising and eCommerce intersection. We're seeking a seasoned AdTech expert to join our Sales GTM organization as a Principal AdTech GTM Lead. This role is crucial in bridging the gap between our global sales teams and product development, driving adoption of AdTech advertising solutions.

The ideal candidate will be an industry veteran with deep expertise in all facets of AdTech, including both buy-side and sell-side technologies. You'll be responsible for shaping our go-to-market strategies, influencing product roadmaps, and driving demand generation initiatives that propel Amazon Advertising's growth in the competitive AdTech landscape.

Key job responsibilities:

1. Serve as the voice of the customer and sales teams to our product organizations, defining and prioritizing global sales needs to influence product development decisions.
2. Develop and implement comprehensive GTM strategies and sales plays for both existing and new AdTech capabilities, focusing on areas such as data/identity solutions, supply optimization, AI/ML-driven bidding, and advanced measurement and reporting tools.
3. Own the end-to-end process of delivering strategic plans, from initial conception to successful execution and performance analysis.
4. Drive sales enablement initiatives, ensuring our global sales teams are equipped with the knowledge and tools to effectively communicate the value of our AdTech solutions.
5. Collaborate with Product Marketing to craft compelling narratives and positioning for our AdTech offerings.
6. Analyze market trends, competitive landscapes, and customer needs to identify new opportunities for growth and innovation in the AdTech space.
7. Develop and maintain strong relationships with key stakeholders across global sales, product, and marketing teams to ensure alignment and drive successful outcomes.
8. Leverage data-driven insights to inform strategic decisions and demonstrate the impact of AdTech initiatives on key business metrics.

BASIC QUALIFICATIONS

1. Experience developing strategies that influence leadership decisions at the organizational level.
2. 10+ years of developing, negotiating and executing business agreements experience.
3. 10+ years of professional or military experience.
4. Bachelor's degree.

PREFERRED QUALIFICATIONS

1. Experience selling to Fortune 1000 or Global 2000 organizations.
2. MBA.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers.