Press Officer

The Dune Group; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An inspiring brand in the affordable luxury sector is seeking a passionate Press Officer to enhance their PR efforts. This role involves managing press releases, collaborating on new product strategies, and generating press coverage across key publications. The ideal candidate will have proven experience in fashion PR, a keen understanding of trends, and solid press relationships. You'll thrive in a dynamic team environment and contribute to exciting projects that elevate the brand's presence. Join a forward-thinking company that values creativity and offers a supportive culture, along with fantastic perks and opportunities for growth.

Benefits

Blended working

60% employee discount

25 days holiday

Company pension scheme

Life assurance

Cycle2work

Team socials

Access to employee assistance programme

Wellbeing Allies

New sustainable office

Qualifications

• Proven fashion PR experience within a fast-paced business.
• Strong understanding of PR tactics and relationship building.

Responsibilities

• Manage press releases and product send outs for various categories.
• Collaborate on strategies for new launches and influencer content.

Skills

Fashion PR Experience

PR Tactics

Relationship Building

Team Player

Event Management

Negotiation Skills

Understanding of Trends

Education

Graduate Caliber

Tools

Meltwater

Gorkana

PR Shots

Job description

Dune London is the leading affordable luxury footwear and accessories brand in the UK, with broad distribution across both the UK and internationally. It has 50 stores in the UK and over 100 in 25 countries around the world. The company is entering a period of sustained growth both through additional stores, expansion of sales on its online channels and through third party partners both in the UK and globally. Celebrating its 30th anniversary the group has over the years built an enviable position as the specialist in quality fashion footwear and accessories which has given it a unique position at the high end of the high street.

About the role

Our inspiring Brand & Marketing team are looking for a passionate and confident Press Officer manage and support the efficient running of all things PR. The role will include, delivering on seasonal press and influencer strategies as well as generating press coverage in key publications. The Press Officer will report directly into the Head of Marketing and work closely alongside all key departments.

RESPONSIBILITIES:

1. Manage all press release and product send outs related to the ladies, men, and accessories product categories.
2. Collaborate on developing strategies for new launches & projects as well as proactively providing imagery & information when needed by press.
3. Work as a team with the larger marketing and social media team.
4. Collaborate on the strategy of and deliver influencer content.
5. Contribute to the day-to-day running of the press office: ordering of seasonal samples, sample tracking, product send outs, events, coverage tracking, look book creation, seasonal photography, communicating key stories.

About you

Experience

• Proven fashion PR experience within a fast-paced business
• An understanding of PR tactics
• Graduate caliber and able to build relationships quickly
• A team player and excellent brand ambassador

Knowledge

• As above as well as some solid press relationships
• Event management and execution
• Database knowledge (such as Meltwater, Gorkana, PR Shots)
• A keen understanding and interest of trends and trends in popular culture as a whole
• Understanding and experience of media affiliates
• Experience of working with and managing an agency and talent agents
• Negotiation of contracts for talent, content creators, creative and PR agencies

About the perks

• Blended working – spreading your time across our office and remote working
• Brand new sustainable office in bustling West London (near Westfield)
• Friendly and open culture with flat structures allowing plenty of opportunity for development.
• Company growth and opportunity; Dune is opening new stores and channels and evolving all the time
• Open-minded company, welcoming thoughts and ideas to be shared
• Working with charitable organisations to help raise funds and give something back. Our current charity partner is Mental Health UK.
• 60% employee discount on Dune products – what’s not to love!
• 25 days holiday (plus the bank holidays)
• Cycle2work
• Company pension scheme
• Life assurance for all team members
• 3.00 p.m. finish every pay day Friday!
• Team socials and drinks – we like to have fun!
• Access to our employee assistance programme, retailTRUST, who provide loads of resources to support with wellbeing and personal development offer free counselling legal advice and financial guidance.
• Our own Wellbeing Allies – there to talk when you need them.

What happens next?

We will take a good look at your application and if we don’t feel we are right for you, we’ll make sure we let you know but sadly we are not able to give tailored feedback.

If we are excited to find out more about you, we will give you a call and arrange to talk.

A few things that might help:

• Research the brand, the role, your interviewer on LinkedIn; browse our website; and visit a store if you can
• Make sure you have plenty of examples to show off all your amazing skills and experience relevant to this role

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Public Relations

Industries

Retail and Retail Apparel and Fashion