Interim Press Officer a the BookTrust

TN United Kingdom; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Interim Press Officer to elevate their media presence and enhance their profile in children's reading. This exciting role involves developing innovative media strategies, creating compelling content, and managing relationships with media contacts. The ideal candidate will have a strong background in journalism or as a press officer, with a knack for generating engaging stories and leveraging social media platforms. Join a passionate team dedicated to promoting literacy and making a positive impact in the community.

Qualifications

• Significant experience as a journalist or in-house press officer.
• Ability to create profile opportunities aligned with current news.

Responsibilities

• Support the Head of Communications in media strategy development.
• Generate targeted stories and engage with media outlets.
• Draft press releases and manage media inquiries.

Skills

Story Idea Generation

Social Media Communication

Written Communication

Relationship Management

Media Campaign Management

Tools

Microsoft Word

Microsoft Excel

Job description

Below is a refined version of the job description for clarity, formatting, and relevancy:

Interim Press Officer at BookTrust, London

Client: Ellwood Atfield

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 1c0b2af0f099

Job Views: 10

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description

The position

We are seeking a dynamic Interim Press Officer to generate media buzz around BookTrust, positioning us as the leading organization in children’s reading. The role involves delivering high-quality media coverage that promotes BookTrust’s key messages and enhances our profile positively.

Main Responsibilities include:

• Supporting the Head of Communications & Campaigns in developing and executing BookTrust’s media strategy.
• Creating, delivering, and evaluating media plans for campaigns, programs, and prizes.
• Generating targeted stories and engaging with media outlets and journalists.
• Developing creative hooks and campaign ideas to secure high-quality coverage.
• Monitoring media for relevant conversations and opportunities.
• Drafting comments, opinion pieces, and letters as appropriate.
• Building expertise in consumer and parenting media.
• Pitched stories and ideas to media contacts.
• Gaining in-depth knowledge of BookTrust’s messages, research, and campaigns.
• Collaborating with campaigns, digital, and marketing teams for integrated efforts.
• Creating compelling content for newsletters in partnership with the Children’s Book and Fundraising teams.
• Managing celebrity ambassadors and leveraging opportunities for engagement.
• Maintaining strong relationships with media contacts and external partners.
• Handling media inquiries efficiently and coordinating interviews.
• Drafting press releases, media letters, and articles.
• Producing content for the website, blogs, and marketing materials.
• Researching and sharing weekly briefings on relevant news.
• Ensuring staff are informed of major press activities and messaging.
• Monitoring media coverage and producing reports.
• Managing a media contacts database.
• Representing BookTrust at events and briefing media.
• Acting as a media ambassador for BookTrust.

Required skills and experience:

• Strong creative ability in story idea generation.
• Ability to create profile opportunities aligned with current news.
• Proficiency in social media communication.
• IT skills, including Word and Excel.
• Excellent written and verbal communication skills.
• Relationship management capabilities.
• Significant experience as a journalist or in-house press officer.
• Experience managing media campaigns across various platforms including newspapers, TV, and radio.