Press Officer

JR United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player in affordable luxury footwear is seeking a dynamic Press Officer to enhance its PR activities. This role offers a unique opportunity to manage press releases, develop strategies for product launches, and collaborate with marketing teams. With a focus on building strong media relationships and executing successful campaigns, you'll play a vital role in the company's growth and brand presence. Enjoy a blended working model, generous employee discounts, and a supportive culture that values development and charitable involvement. Join a team that celebrates creativity and innovation in the fashion industry.

Benefits

Blended working model

New sustainable office

Open culture

60% employee discount

25 days holiday plus bank holidays

Cycle2work scheme

Company pension scheme

Life assurance

Early finish at 3:00 p.m. on pay days

Access to wellbeing resources

Qualifications

• Proven fashion PR experience in a fast-paced environment.
• Solid press relationships and understanding of media affiliates.

Responsibilities

• Manage all press releases and product send-outs for various categories.
• Collaborate with marketing and social media teams on influencer content.

Skills

Fashion PR experience

Understanding of PR tactics

Relationship building

Team player

Education

Graduate caliber

Tools

Meltwater

Gorkana

PR Shots

Job description

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About Dune London

Dune London is the leading affordable luxury footwear and accessories brand in the UK, with broad distribution across both the UK and internationally. It has 50 stores in the UK and over 100 in 25 countries around the world. The company is entering a period of sustained growth through additional stores, expansion of online sales channels, and partnerships globally. Celebrating its 30th anniversary, the group has established a position as a specialist in quality fashion footwear and accessories, occupying a unique space at the high end of the high street.

About the role

Our inspiring Brand & Marketing team is looking for a passionate and confident Press Officer to manage and support the efficient running of all PR activities. The role includes delivering seasonal press and influencer strategies and generating press coverage in key publications. The Press Officer will report directly to the Head of Marketing and collaborate closely with all key departments.

Responsibilities

1. Manage all press releases and product send-outs related to ladies, men's, and accessories categories. Develop strategies for new launches and projects, and proactively provide imagery and information for press use.
2. Work collaboratively with the marketing and social media teams on strategy and execution of influencer content.
3. Oversee daily press office operations: ordering seasonal samples, sample tracking, product send-outs, event coordination, coverage tracking, lookbook creation, seasonal photography, and communicating key stories.

About you

Experience

• Proven fashion PR experience in a fast-paced environment.
• Understanding of PR tactics.
• Graduate caliber with the ability to build relationships quickly.
• Team player and excellent brand ambassador.

Knowledge

• Solid press relationships and understanding of media affiliates.
• Event management and execution skills.
• Database knowledge (e.g., Meltwater, Gorkana, PR Shots).
• Interest in trends and popular culture.
• Experience working with agencies and talent agents, including contract negotiations.

Perks

• Blended working model: office and remote work.
• New sustainable office in West London near Westfield.
• Open culture with opportunities for development.
• Company growth with new stores and channels.
• Charitable involvement, e.g., Mental Health UK.
• 60% employee discount on Dune products.
• 25 days holiday plus bank holidays.
• Cycle2work scheme.
• Company pension scheme.
• Life assurance for team members.
• Early finish at 3:00 p.m. on pay days.
• Team socials and events.
• Access to wellbeing resources and support programs.

Next steps

We will review your application carefully. If we don’t feel it’s the right fit, we will inform you but cannot provide tailored feedback. If we are interested, we will contact you to discuss further.

Helpful tips:

• Research the brand, the role, and your interviewer on LinkedIn; browse our website; visit a store if possible.
• Prepare examples of your skills and experience relevant to this role.