PR Manager (Maternity Cover)

Daniel-Thwaites-1; Blackburn; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Health cash plan

Free parking

Pension & Life assurance

Long service awards

Employee Assistance programme

Job summary

Daniel Thwaites is seeking an experienced PR Manager to lead our PR and influencer strategy across our hotels, inns and pubs. Based at our Head Office, you will shape how stories are shared locally, regionally and nationally, reporting to the Marketing Director.

The role requires 5+ years in a senior PR position, strong media contacts, and excellent copywriting. Fixed-term maternity cover with full-time and part-time hours available.

Qualifications

• 5+ years in a senior PR role, preferably in hospitality, travel or retail.
• Strong media contacts across consumer, travel, lifestyle and business sectors.
• Excellent copywriting and storytelling abilities.
• Experience managing influencer and brand partnerships.
• Strategic mindset with hands-on execution and excellent organisational skills.

Responsibilities

• Lead and deliver the PR and influencer strategy for hotels and inns.
• Secure national, regional and local media coverage across print, online and broadcast.
• Build and maintain relationships with journalists and media contacts.
• Develop and execute a proactive annual PR calendar aligned with marketing campaigns.
• Manage influencer partnerships from identification to ROI measurement.
• Drive awards strategy and coordinate submissions.
• Manage media enquiries and support interview preparation and reputation management.
• Monitor, analyse and report PR performance and influencer activity.
• Collaborate with marketing, social media and operations to maximise impact.

Skills

PR strategy

Media relations

Influencer partnerships

Copywriting

Stakeholder management

Job description

This role is a fixed term 12 month maternity cover. Full time and part time hours are available.

At Daniel Thwaites, we create memorable experiences across our collection of award-winning hotels, and inns. From spa hotels to characterful countryside inns, our properties are full of stories waiting to be told.

We're looking for an experienced and passionate PR Manager to join our Marketing team. This is an exciting opportunity for a talented communications professional to lead our PR and influencer strategy, raise the profile of our brands and properties, and help more guests discover everything Thwaites has to offer. Based at our Head Office and reporting to the Marketing Director, you'll play a key role in shaping how our stories are shared locally, regionally and nationally.

What We're Looking For

We're seeking an experienced PR professional with a proven track record of generating impactful media coverage, developing influencer partnerships and delivering successful PR campaigns.

You'll ideally have:

• 5+ years' experience in a senior PR role
• Experience within hospitality, travel or retail environments
• Strong media contacts across consumer, travel, lifestyle and business sectors
• Excellent copywriting and storytelling skills
• Experience managing influencer and brand partnerships
• Outstanding relationship-building and communication skills
• A strategic mindset combined with a hands‑on approach
• Strong attention to detail and organisational skills
• A full UK driving licence

Key Responsibilities

• Lead and deliver the PR and influencer strategy for our hotels and inns, while supporting our pubs and brewery as required
• Secure high-quality national, regional and local media coverage across print, online and broadcast channels
• Build and maintain strong relationships with journalists, editors, writers and media contacts
• Develop and execute a proactive annual PR calendar aligned with business objectives and marketing campaigns
• Manage influencer partnerships, from identifying opportunities through to measuring performance and return on investment
• Drive our awards strategy, coordinating submissions and promoting success stories across the business
• Manage media enquiries and support senior stakeholders with interview preparation and reputation management
• Monitor, analyse and report on PR performance, coverage and influencer activity
• Work collaboratively with marketing, social media and operational teams to maximise campaign impact

Day-to-Day Role

Your day-to-day activities will include:

• Writing engaging press releases, media pitches, briefings and spokesperson materials
• Identifying newsworthy stories across our hotels, inns, pubs and brewery
• Planning and coordinating press visits and media events
• Creating PR plans for property investments, launches, new facilities and guest experiences
• Working closely with property teams to uncover compelling local stories
• Collaborating with the wider marketing team to support campaigns and amplify coverage
• Managing influencer visits, content opportunities and partnership agreements
• Tracking media coverage and preparing performance reports
• Staying up to date with PR, hospitality, digital media and emerging industry trends, including the impact of AI on customer discovery and travel planning

In return, we are offering a rewarding role with scope for career progression along with;

• A fun environment where you will receive the training and support to develop and progress
• Stream - the ability to access up to 40% of your wages as you earn them each week
• Free parking
• Health cash plan with access to discounted perks
• Employee Assistance programme
• Enhances maternity and paternity pay
• 33 days annual leave
• Free tea, coffee and fruit
• Discounted accommodation, food and drink in our beautiful properties across the country
• Pension & Life assurance
• Long service awards, including free meals and free stays with your friends or family