Content Creator

Thwaites; Kettering; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Wage access

Annual leave 28/33

Health plan

Discounted stays

Pension & life assurance

Employee assistance

Job summary

Thwaites is seeking a Content Creator to bring our luxury hotel, spa, dining and events to life online. You’ll be our in-house storyteller, focusing on social content and supporting wider marketing.

You’ll work with hotel teams to capture day-to-day activity, produce posts, reels and emails, and manage content across websites and campaigns to drive engagement and revenue.

Qualifications

• 2-3 years experience in social media in a hospitality or retail setting.
• Strong writing skills with attention to detail.
• Great photographic eye and video creator skills; able to use a smartphone and editing tools.
• Proactive, energetic and able to work under pressure and juggle multiple tasks.

Responsibilities

• Manage and update website content across the hotel’s digital platforms.
• Create and deliver 2-3 targeted local email campaigns per month.
• Work with hotel teams to translate marketing opportunities into content and emails.
• Create engaging content—posts, reels and stories highlighting the hotel.
• Coordinate influencer and press visits and local shoots as directed by the creative team.

Skills

Social media management

Photography

Video editing

Creative writing

Driving licence

Tools

Smartphone editing tools

Job description

We’re looking for a passionate and creative Content Creator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online.

As the Content Creator, you'll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but work hand in hand with your hotel.

Your day-to-day activities will include:

• Manage and update website content across the hotel’s digital platforms, ensuring all information, offers, events and seasonal campaigns are accurate, engaging and up to date.
• Create and deliver 2-3 targeted local email campaigns per month, promoting hotel events, special offers, dining experiences, spa packages and key commercial initiatives to drive engagement and revenue.
• Work closely with hotel teams to identify marketing opportunities and translate them into compelling website content and email communications.
• Creating engaging content - posts, reels, and stories that highlight the magic of our hotel.
• Working closely with teams across the hotel to capture and share day-to-day activity across all areas.
• Managing our social feeds and online community, responding directly to day-to-day comments and messages.
• Growing followers and engagement through partnership and competitions.
• Planning and producing seasonal and campaign content, ensuring our channels stay fresh and relevant.
• Owning and delivering the local content calendar.
• Sharing content as appropriate on our internal comms channels.
• Updating the website and OTA's with new photography, menus, events and other key information.
• Supporting with wider campaign launches including sales, summer and Christmas.
• Assisting in executing local marketing campaigns, from festive celebrations to events.
• Coordinating influencer and press visits, ensuring they have a seamless experience working with our central team.
• Supporting with the coordination of local photography or video shoots as directed by the creative team.

Who are we looking for:

Are you a master of the written word, curious in nature and obsessive in many ways? If you are a creative individual who has a passion for food, outdoors, staycations, walking, this role could be for you!

We’re looking for someone with 2-3 years experience in social media in a hospitality or retail setting. You'll also have experience managing social media feeds, with a knack for creating engaging content and be able to demonstrate this. You will have a great photographic eye and video creator skills with the ability to use a smartphone and editing tools.

Strong writing skills and attention to detail are key. You will have a proactive, energetic and enthusiastic approach with the ability to work under pressure and juggle multiple tasks.

A full driving licence is required for this role.

In return, we are offering a rewarding role with scope for career progression along with;

• Competitive salary
• Stream - the ability to access up to 40% of your wages as you earn them each week
• 28 days annual leave (rising to 33 after 5 years)
• Health cash plan and Employee Assistance Programme available 24/7
• Discounted accommodation, food and drink in our beautiful properties across the country
• Pension & Life assurance
• Employee Assistance Programme
• Enhanced maternity and paternity pay
• Apprenticeships available
• Long service awards, including free meals and free stays with your friends or family
• Bespoke training and development programmes accessible to all
• An engaging & supportive work environment

About Us

Founded in 1807, Daniel Thwaites has grown from a small brewery in Blackburn, Lancashire to a diversified hospitality business. Initially focused on brewing, the company expanded under the leadership of Daniel's descendants. By the late 19th century, Thwaites was a well-established brewery with a network of public houses.
A leading name in the hospitality industry, renowned for providing exceptional experiences and services to our guests. We pride ourselves on our luxury accommodations, top-tier dining experiences, and unparalleled customer service.