Senior PR & Influencer Lead – Hospitality & Brands

Daniel Thwaites Head Office; Lancashire; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Free parking

Health cash plan

Employee assistance

Maternity pay uplift

33 days annual leave

Tea, coffee & fruit

Discounted stays

Pension & life assurance

Long service awards

Wage access

Job summary

Daniel Thwaites Head Office is seeking an experienced PR Manager to lead our PR and influencer strategy, raising the profile of our hotels and inns. Based at our Head Office, you will shape local, regional and national storytelling and report to the Marketing Director.

The role demands a track record in senior PR, strong media contacts and excellent copywriting. This is a fixed-term maternity cover with strong collaboration across marketing and operations.

Qualifications

• 5+ years in a senior PR role.
• Experience in hospitality, travel or retail.
• Strong media contacts across consumer, travel, lifestyle and business sectors.
• Excellent copywriting and storytelling skills.
• Experience managing influencer and brand partnerships.
• Outstanding relationship-building and communication skills.
• A strategic mindset combined with a hands-on approach.
• Strong attention to detail and organisational skills.
• A full UK driving licence.

Responsibilities

• Lead and deliver the PR and influencer strategy for our hotels and inns, while supporting our pubs and brewery as required.
• Secure high-quality national, regional and local media coverage across print, online and broadcast channels.
• Build and maintain strong relationships with journalists, editors, writers and media contacts.
• Develop and execute a proactive annual PR calendar aligned with business objectives and marketing campaigns.
• Manage influencer partnerships, from identifying opportunities through to measuring performance and return on investment.
• Drive our awards strategy, coordinating submissions and promoting success stories across the business.
• Manage media enquiries and support senior stakeholders with interview preparation and reputation management.
• Monitor, analyse and report on PR performance, coverage and influencer activity.
• Work collaboratively with marketing, social media and operational teams to maximise campaign impact.

Skills

PR leadership

Hospitality experience

Media relations

Copywriting

Influencer partnerships

Stakeholder management

Strategic thinking

Attention to detail

Full UK driving licence

Job description

Daniel Thwaites Head Office is seeking an experienced PR Manager to lead our PR and influencer strategy, raising the profile of our hotels and inns. Based at our Head Office, you will shape local, regional and national storytelling and report to the Marketing Director.

The role demands a track record in senior PR, strong media contacts and excellent copywriting. This is a fixed-term maternity cover with strong collaboration across marketing and operations.