Content Creator / Local Social Media & Marketing Coordinator

Daniel Thwaites PLC; Blackburn; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Wage access

Annual leave: 28–33 days

Health cash plan

Employee Assistance Programme

Discounted stays

Pension & Life assurance

Training & development

Engaging work environment

Job summary

Daniel Thwaites PLC is seeking a Content Creator / Local Social Media & Marketing Coordinator to bring our hotel, luxury spa, treatments, restaurants and events to life online. The role centers on social media with responsibilities to support broader marketing activities, grow engagement, and drive sales for the hotel while collaborating with the Head Office Marketing and Creative team and your hotel.

You will create compelling content, manage feeds, coordinate local campaigns, and support local

Qualifications

• 2–3 years of social media experience in hospitality or retail.
• Experience managing social feeds and creating engaging content.
• Strong writing, photography and video skills with a smartphone and editing tools.
• Proactive, energetic, and able to work under pressure.

Responsibilities

• Create engaging content—posts, reels, and stories—highlighting the hotel.
• Collaborate with hotel teams to capture day-to-day activities.
• Manage social feeds and respond to comments/messages.
• Grow followers and engagement via partnerships and campaigns.
• Plan and produce seasonal content; own local content calendar.
• Coordinate with central team for influencer and press visits.
• Support local photography/video shoots as directed by the creative team.

Skills

Social media management

Content creation

Photography

Video editing

Copywriting

Attention to detail

Driving licence

Tools

Smartphone camera

Editing tools

Job description

Content Creator / Local Social Media & Marketing Coordinator

We’re looking for a passionate and creative Content Creator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online.

As the Content Creator, you'll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but work hand in hand with your hotel.

Your day-to-day activities will include:

• Creating engaging content - posts, reels, and stories that highlight the magic of our hotel.
• Working closely with teams across the hotel to capture and share day-to-day activity across all areas.
• Managing our social feeds and online community, responding directly to day-to-day comments and messages.
• Growing followers and engagement through partnership and competitions.
• Planning and producing seasonal and campaign content, ensuring our channels stay fresh and relevant.
• Owning and delivering the local content calendar.
• Sharing content as appropriate on our internal comms channels.
• Updating the website and OTA's with new photography, menus, events and other key information.
• Supporting with wider campaign launches including sales, summer and Christmas.
• Assisting in executing local marketing campaigns, from festive celebrations to events.
• Coordinating influencer and press visits, ensuring they have a seamless experience working with our central team.
• Supporting with the coordination of local photography or video shoots as directed by the creative team.

Who are we looking for:

Are you a master of the written word, curious in nature and obsessive in many ways? If you are a creative individual who has a passion for food, outdoors, staycations, walking, this role could be for you!

We’re looking for someone with 2-3 years experience in social media in a hospitality or retail setting. You'll also have experience managing social media feeds, with a knack for creating engaging content and be able to demonstrate this. You will have a great photographic eye and video creator skills with the ability to use a smartphone and editing tools.

Strong writing skills and attention to detail are key. You will have a proactive, energetic and enthusiastic approach with the ability to work under pressure and juggle multiple tasks.

A full driving licence is required for this role.

In return, we are offering a rewarding role with scope for career progression along with;

• Stream - the ability to access up to 40% of your wages as you earn them each week
• 28 days annual leave (rising to 33 after 5 years)
• Health cash plan and Employee Assistance Programme available 24/7
• Discounted accommodation, food and drink in our beautiful properties across the country
• Pension & Life assurance
• Employee Assistance Programme
• Enhanced maternity and paternity pay
• Long service awards, including free meals and free stays with your friends or family
• Bespoke training and development programmes accessible to all
• An engaging & supportive work environment

About Us

Founded in 1807, Daniel Thwaites has grown from a small brewery in Blackburn, Lancashire to a diversified hospitality business. Initially focused on brewing, the company expanded under the leadership of Daniel's descendants. By the late 19th century, Thwaites was a well-established brewery with a network of public houses.

A leading name in the hospitality industry, renowned for providing exceptional experiences and services to our guests. We pride ourselves on our luxury accommodations, top-tier dining experiences, and unparalleled customer service.