PR Manager - Luxury fashion

Emilia Wickstead Limited; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Emilia Wickstead Limited in London seeks a PR Manager to lead the day-to-day PR function, building brand desirability through media relations, celebrity dressing, VIP engagement and editorial opportunities.

Reporting to the Marketing & Communications Director, you will oversee the press office, manage budgets, and drive strategic campaigns across RTW, Bridal, Bespoke and Home in a global luxury context.

Qualifications

• Proven PR or Communications experience in luxury fashion, luxury lifestyle or premium consumer brand.
• Strong network of media, editors, stylists, VIPs and celebrities with high-quality editorial coverage.
• Experience managing PR agencies and external partners across markets.
• Experience delivering seasonal communications strategies, Fashion Week activity and luxury brand events.
• Understanding of celebrity dressing, VIP relations, sample management and luxury press office operations.
• Experience managing PR budgets, forecasting spend and measuring ROI.
• Analytical skills with KPI reporting, media analysis and campaign insights.
• Excellent written and verbal communication with meticulous attention to detail.
• Strong organizational and project management, able to handle multiple priorities in a fast-paced setting.
• Confident in stakeholder management with senior leadership and external partners.
• Calm, adaptable and solutions-focused in a founder-led luxury fashion environment.
• Passionate about luxury fashion storytelling and brand desirability.

Responsibilities

• Lead day-to-day PR operations and press office management across RTW, Bridal, Bespoke and Home.
• Develop and execute PR strategies to maximise earned media and brand visibility across markets.
• Manage relationships with media, stylists, VIPs and editors; oversee celebrity dressing and editorial opportunities.
• Oversee sample movements, press requests and showroom coordination; ensure timely communications.
• Own budget planning and forecasting with Finance; allocate to agencies, events and launches.
• Lead campaign measurement including media coverage, EMV, KPI reporting and ROI analysis.
• Provide regular KPI insights to inform future communications activity.
• Lead seasonal press launches and Fashion Week activity; manage external agencies.
• Develop and mentor PR Interns, building a capable press team.
• Produce competitor analysis and industry insights to identify opportunities.

Skills

Media relations

Celebrity dressing

VIP relations

Editorial opportunities

Brand visibility

Budget management

KPI reporting

Press office

Agency management

Event planning

Team leadership

Strategic communications

Luxury fashion

Storytelling

Job description

JOB TITLE

PR Manager

LOCATION

London UK Headquarters

HOURS

Full Time

EMPLOYMENT TYPE

Permanent

REPORTS INTO

Marketing & Communications Director

DIRECT REPORTS

PR Intern / PR Assistant (TBD)

PURPOSE

Lead the day-to-day PR function, building brand awareness and desirability through strategic media relations, celebrity dressing, VIP engagement and editorial opportunities while ensuring the efficient running of the press office.

SCOPE

Responsible for managing all PR activity across RTW, Bridal, Bespoke and Home, working closely with the Marketing & Communications Director and external agencies to maximise earned media opportunities and strengthen brand visibility globally.

PR, VIP & MEDIA RELATIONS

Manage relationships with media, stylists, talent and VIPs, overseeing editorial opportunities, celebrity dressing, seasonal launches and press events.

Lead the operational management of the press office, ensuring all requests, sample movements and communications are delivered efficiently.

PRESS OFFICE

Oversee the day-to-day running of the press office, supported by a PR Intern, including sample management, press requests, send-outs, coverage tracking and showroom coordination.

BUDGET MANAGEMENT & REPORTING

Own the PR budget with the Marketing & Communications Director and the Finance team, ensuring effective allocation across agencies, events, VIP dressing, media activity, gifting and seasonal launches.

Responsible for annual budget planning, forecasting, supplier negotiations, purchase orders and ongoing budget tracking, ensuring all activity is delivered within budget while maximising brand impact and return on investment.

Lead the measurement and reporting of all PR activity, analysing media coverage, reach, EMV, celebrity placements, social impact and campaign performance.

Provide regular KPI reporting and strategic insights to evaluate effectiveness, identify opportunities and inform future communications activity.

MANDATE

Execute the annual PR and communications strategy.

Manage relationships with external PR agencies across key markets.

Build and maintain relationships with media, editors, stylists, celebrities, VIPs and industry partners.

Deliver celebrity dressing, editorial placements and high-impact media opportunities.

Lead seasonal press launches, Fashion Week activity and PR events.

Oversee the day-to-day running of the press office, supported by the PR Intern.

Own the PR budget, including forecasting, supplier management and ongoing budget control.

Monitor, analyse and report on PR performance, including media coverage, EMV, KPI reporting and campaign effectiveness.

Produce regular competitor analysis and industry insights to identify opportunities and trends.

Manage and develop the PR Intern.

SKILLS & EXPERIENCE

• Proven experience in a PR or Communications role within a luxury fashion, luxury lifestyle or premium consumer brand.
• Strong network of media, editors, stylists, VIPs, celebrities and industry contacts, with experience securing high-quality editorial coverage and brand visibility.
• Demonstrable experience managing PR agencies and external communications partners across multiple markets.
• Experience delivering seasonal communications strategies, Fashion Week activity, collection launches and luxury brand events.
• Strong understanding of celebrity dressing, VIP relations, sample management and luxury press office operations.
• Experience managing PR budgets, forecasting spend and measuring return on investment.
• Highly analytical, with experience producing KPI reports, media analysis, EMV reporting and campaign performance insights.
• Excellent written and verbal communication skills, with exceptional attention to detail.
• Strong organisational and project management skills, with the ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Confident managing upwards and building trusted relationships with senior leadership, the Founder/Creative Director and external stakeholders.
• Calm, adaptable and solutions-focused, with the ability to thrive in a fast-paced, founder-led luxury fashion environment.
• Passionate about luxury fashion, storytelling and building long-term brand desirability