Head of PR/ PR Manager

Huishan Zhang Ltd; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Huishan Zhang Ltd in London is seeking a senior communications leader to define and execute the global PR strategy, elevating the brand narrative across all channels. You will drive a compelling voice that strengthens the brand’s position in luxury fashion worldwide.

You will shape storytelling for campaigns and shoots, manage media partnerships, and lead a high-performing team to deliver multi-channel initiatives from concept to impact.

Qualifications

• 5+ years in PR, communications or brand leadership within luxury fashion
• Strong global network across top-tier media, stylists, talent, influencers
• Exceptional storytelling ability, with excellent written and verbal communication
• Experience delivering multi-channel campaigns and shoots, including managing budgets
• Strategic and creative with strong commercial awareness
• Proven leadership skills and ability to develop high-performing teams
• Highly organized with strong project management
• Confident across digital platforms, social media and analytics tools
• Affinity with the HUISHAN ZHANG brand

Responsibilities

• Define and execute a global PR and communications strategy within luxury fashion
• Grow organic reach and awareness through earned media and partnerships
• Build and manage a dressing strategy with stylists and talent
• Shape and evolve the brand narrative across all channels and markets
• Partner with Design to translate each collection into storytelling
• Lead budgets and campaigns for shoots, ensuring on-time delivery
• Oversee shows, launches and brand events, including boutique activations
• Set direction for social media and digital communications to amplify PR
• Own the communications budget and collaborate with wholesale/retail teams
• Lead and develop the communications team with clear priorities

Job description

Full-Time (based in N1, De Beauvoir Town - 5 days a week in the office)

The Role

A senior, strategic leadership role responsible for defining and executing the global communications and PR strategy. This role will shape and elevate the brand’s narrative, ensuring a consistent, compelling voice across all channels while strengthening HUISHAN ZHANG’s position as a leading global luxury fashion house.

Key Responsibilities

Brand Positioning & PR Strategy

• Define and execute a global PR and communications strategy that strengthens HUISHAN ZHANG's positioning within luxury fashion
• Grow the brand's organic reach and awareness through earned media, dressing, editorial credits and strategic partnerships
• Build and manage a dressing strategy with stylists and talent, prioritising placements that elevate the brand
• Shape and evolve the brand narrative, ensuring a consistent, elevated voice across all channels and markets
• Partner with the Design team to translate each collection into compelling storytelling
• Balance long-term strategic opportunities with reactive, culturally relevant moments
• Measure impact through share of voice, earned media value and audience growth, using insight to refine strategy

Media Relations, Partnerships & VIPs

• Build and maintain strong relationships with top-tier global media, editors, stylists and key opinion leaders
• Lead press strategy to secure high-impact, brand-aligned coverage and consistent editorial credits
• Identify and secure strategic partnerships, collaborations and influencer relationships
• Develop VIP and influencer strategies that build both brand heat and long-term equity across key international markets

Campaigns & Shoots

• Lead and manage shoot budgets for campaigns, lookbooks and editorial content
• Align with the Designer on creative direction for each shoot, from concept through to final imagery
• Plan samples, castings and production well in advance so every shoot is delivered on time and on brief

Events & Digital

• Oversee the strategy and delivery of shows, launches and brand events, including activations at the Mount Street boutique
• Set the direction for social media and digital communications, ensuring content amplifies PR activity and grows organic engagement

Budget & Collaboration

• Own the communications budget, ensuring disciplined spend and strong return on investment
• Partner with Wholesale and Retail teams to support key commercial moments, trade events and stockist activations

Leadership

• Lead, mentor and develop the communications team, setting clear priorities and accountability
• Foster a high-performing, creative culture with excellence in execution

Candidate Profile

• 5+ years in PR, communications or brand leadership within luxury fashion
• A proven record of growing brand awareness and organic reach through earned media
• Strong global network across top-tier media, stylists, talent, influencers and industry stakeholders
• Exceptional storytelling ability, with excellent written and verbal communication
• Experience delivering multi-channel campaigns and shoots, including managing budgets and production timelines
• Strategic and creative, with strong commercial awareness
• Proven leadership skills and the ability to develop high-performing teams
• Highly organised, with strong project management and attention to detail
• Confident across digital platforms, social media and analytics tools
• Genuine affinity with the HUISHAN ZHANG brand and product