Press Officer @NET-A-PORTER

THE NET-A-PORTER GROUP LIMITED; Greater London; Hybrid; GBP 38,000 - 52,000; Full time

Job summary

LuxExperience, the LuxExperience Careers Portal, is seeking an experienced PR Executive to support NET-A-PORTER Global Communications from its London base. The role focuses on earned media across UK, EU, and MENA, working on special projects and events while guiding the PR Assistant.

The ideal candidate has 3–5 years in PR, strong media relations, and a proven ability to craft compelling press materials, while coordinating with cross-functional teams in a hybrid setup.

Qualifications

• 3–5 years PR experience, preferably with luxury fashion brands.
• Strong written and verbal communication skills, with ability to craft press releases and media statements.
• Proven ability to build and maintain relationships with journalists and media outlets.
• Good understanding of media landscapes, including digital, print, and broadcast.
• Creative thinker who can generate fresh story ideas and campaign angles.
• Highly organized, able to manage multiple projects and deadlines.
• Proactive, self-motivated, able to work independently and in a team.
• Proficiency in Adobe Photoshop, InDesign, PowerPoint and Excel.
• Fluent in English; additional languages are a strong advantage.

Responsibilities

• Promote the NET-A-PORTER brand through earned media in UK, EU and MENA, via own brand and partner initiatives.
• Secure regular coverage with UK, EU and MENA titles to deliver results.
• Monitor and capture daily UK and international press; share updates with senior team.
• Lead day-to-day management of the PR Assistant and support monthly global PR reports.
• Build strategic press relations with key media across UK, EU and MENA; ensure timely responses to requests.
• Contribute creative ideas for brand stories and pitches for campaigns and spokespeople.
• Own creation and distribution of monthly PR pitch covering launches and brand features.
• Collaborate with MR PORTER PR, Influencer & Affiliates, Editorial, and internal teams.

Skills

PR experience

Luxury fashion

Media relations

Written communication

Organization

English fluency

Creative thinking

Tools

Adobe Photoshop

InDesign

PowerPoint

Excel

Job description

PR EXECUTIVE SUMMARY OF ROLE

Reporting into the NET-A-PORTER PR & Global Communications Senior Managers, this exciting role provides critical support to the NET-A-PORTER Global teams. Based in the London office, in this role the candidate will be generating earned media in a press facing capacity, working across special projects & events and providing key support to the team.

KEY RESPONSIBILITIES INCLUDE

• To promote the NET-A-PORTER brand through earned media in the UK, EU AND MENA market, via own brand and brand partner initiatives.
• Secure regular coverage with UK, EU and MENA titles to deliver results expected by the business.
• Ensure we are pitching to each market in the right way and are aware of regional marketing moments.
• To monitor and capture daily UK and international press for coverage on NET-A-PORTER directives.
• Daily updates to be shared with the senior team with market breakdown.
• Pivot when there is an issue and suggest a plan.
• To monitor and capture daily articles of interest in relation to competitors and/or key industry news and share with the senior team.
• Day to day management of the PR Assistant.
• Work alongside and support the NET-A-PORTER PR Assistant to monitor the brand’s exposure and positioning in the media ensuring all communication and activity are on-brand, and that coverage is shared with the business in a timely manner.
• Work alongside and support the PR Assistant to generate the monthly Global PR coverage report and additional ad-hoc reports when required e.g. post-event.
• Work alongside and support the PR Assistant to ensure the press database and all pitching lists are always accurate including press, social media contacts and substacks.
• Get into the customer mindset and think about what they are reading and listening to.
• Build and maintain strategic press-relations with key media across UK, EU AND MENA titles.
• Ensure all press image and spokesperson requests are met in a timely manner and every opportunity is followed up with.
• To come up with creative ways to tell both brand’s stories to media and pitch feature ideas for relevant spokespeople and news stories for key campaigns.
• Own the creation and distribution of the monthly PR pitch encompassing all key launches, new brands to site and PORTER cover stars.
• Managing the subscriptions overview for global teams and ensuring these are renewed in a timely manner.
• Assist on own-brand and co-branded events inclusive of guest dressing, guestlist ideas and on-site support.
• Work closely with relevant internal teams including the MR PORTER PR team, Influencer & Affiliates team, Editorial team and more.

Who you are

• 3-5 years PR experience, preferably working with luxury fashion brands
• Strong written and verbal communication skills, with the ability to craft compelling press releases, pitches, and media statements
• Proven ability to build and maintain relationships with journalists and key media outlets
• Good understanding of media landscapes, including digital, print, and broadcast
• Creative thinker who can generate fresh story ideas and campaign angles
• Highly organized, with the ability to manage multiple projects and deadlines simultaneously
• Proactive, self-motivated, and able to work both independently and as part of a team
• Adobe Photoshop, Indesign, PowerPoint and Excel
• Fluent in English, with proficiency in additional languages considered a strong advantage for engaging diverse media and international audiences

LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: Associate

Workplace Type: Hybrid

Welcome to the official LuxExperience Careers Portal. Explore exciting job opportunities across our brands — including NET-A-PORTER, MR PORTER, and YOOX — and explore additional open positions listed on our dedicated Mytheresa career page. LuxExperience is the leading digital, multi-brand luxury group and the online shopping destination for luxury enthusiasts worldwide — home to Mytheresa, NET-A-PORTER, MR PORTER, and YOOX.