Head of Public Relations

dSb Recruitment Consultancy Ltd.; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Benefits offered by this job

Profit share scheme

Employee ownership scheme

Job summary

dSb Recruitment Consultancy Ltd. is searching for an entrepreneurial Head of PR to spearhead the growth of a client's PR division within a fashion agency. This role involves strategic leadership in executing impactful PR campaigns and developing a strong team.

The successful candidate will oversee responsibilities like developing long-term vision, leading the PR team, and driving new business. Hybrid working from Central London office is offered, along with profit share and employee ownership schemes.

Qualifications

• 8+ years of experience in PR within fashion, luxury, beauty, or lifestyle sectors.
• Proven record of managing high-profile client relationships and teams.
• Demonstrated ability to grow revenue and win new business.

Responsibilities

• Lead the development and execution of PR strategies.
• Build and manage a high-performing PR team.
• Drive new business activity and achieve revenue targets.

Skills

8+ years' experience in fashion, luxury, beauty or lifestyle PR

Team leadership

New business development

Strong network of media contacts

Strategic thinking

Excellent communication skills

Financial management

Job description

We are seeking an entrepreneurial, commercially minded Head of PR to lead the development and growth of our client's growing PR division. This is a unique opportunity for an experienced PR leader to build a high-performing department within an established fashion agency, shaping strategy, driving new business, and delivering exceptional results for a portfolio of luxury fashion clients.

The successful candidate will be both a strategic leader and hands‑on operator, capable of creating and executing impactful PR campaigns while building the infrastructure, team, processes and client base required to scale the division into a significant revenue‑generating part of the business.

Key Responsibilities

• Develop and execute a long‑term vision and growth strategy for the PR division.
• Build, structure and lead the PR team, including recruitment, training and performance management.
• Establish operational processes, reporting frameworks and best practices to support sustainable growth.
• Work closely with agency leadership to identify opportunities for expansion and service development.
• Lead the development and execution of integrated PR strategies across fashion, luxury, beauty and lifestyle accounts.
• Provide senior counsel to clients on brand positioning, communications strategy, reputation management and industry opportunities.
• Oversee campaign planning, media relations, events, influencer engagement and thought leadership initiatives.
• Ensure consistently high standards of client service, communication and campaign delivery.

New Business & Revenue Generation

• Drive new business activity, including prospecting, pitching and proposal development.
• Leverage industry relationships to generate opportunities and expand the agency's client portfolio.
• Identify cross‑selling opportunities across the wider agency offering.
• Take ownership of divisional revenue targets, profitability and growth objectives.

Media & Industry Relationships

• Build and maintain strong relationships with key fashion, lifestyle, luxury and consumer media.
• Develop strategic partnerships with industry stakeholders, influencers, talent and brand collaborators.
• Stay ahead of industry trends, media shifts and emerging communications opportunities.

Commercial Management

• Manage budgets, forecasting and resource planning for the division.
• Monitor performance against KPIs and growth targets.
• Ensure campaigns deliver measurable impact and commercial value for clients.

Requirements

• 8+ years' experience in fashion, luxury, beauty or lifestyle PR, with significant agency experience.
• Proven experience leading teams and managing high‑profile client relationships.
• Strong track record of winning new business and growing revenue.
• Established network of media, industry and influencer contacts.
• Excellent strategic thinking, communication and presentation skills.
• Demonstrated ability to build processes, teams and scalable operations.
• Experience launching or scaling a PR department, agency division or business unit.
• Strong understanding of influencer marketing, social media and integrated communications.
• Experience working across international markets.
• Commercial and financial management experience.

Personal Attributes

• Entrepreneurial mindset with a passion for building and growing businesses.
• Highly motivated, ambitious and results‑driven.
• Strategic thinker with strong execution capabilities.
• Natural relationship builder and confident communicator.
• Adaptable, collaborative and solutions‑focused.
• Passionate about fashion, culture, media and brand storytelling.

This role offers hybrid working from their Central London office, with 1 day of remote working per week. The role will also offer a generous profit share scheme and an employee ownership scheme, providing great financial incentive.