PR & Communications Manager

Liverpool City Council; Liverpool; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

31 days holiday

Agile working

Local Government Pension Scheme

Training opportunities

Employee wellbeing

Cycle to Work

Car lease scheme

Enhanced leave

Discounted gym memberships

Employee volunteering

Job summary

Liverpool City Council is seeking a PR & Communications Manager to lead the internal and external communications strategy for the Liverpool City Region Destination Partnership.

You will secure media coverage, shape national and international profiles, and work with partners, local authorities and VisitBritain to promote the region. Reporting to the Head of Marketing, you will develop compelling content and monitor impact to inform leadership decisions.

Qualifications

• Senior-level communications experience with a track record securing media coverage
• Ability to develop and implement internal and external communication strategies
• Experience collaborating with partners, authorities and national organisations

Responsibilities

• Lead on communications and media relations for Liverpool City Region Destination Partnership and associated brands
• Create compelling content across channels (press releases, newsletters, blogs)
• Identify opportunities to enhance public perception and promote the brand across media
• Build and maintain strong relationships with journalists, influencers and media outlets
• Act as primary media contact, write and distribute press releases, coordinate interviews
• Monitor media coverage and provide regular reports to leadership on strategy effectiveness
• Collaborate with city region partners, PR agencies, local authorities and national bodies including VisitBritain/VisitEngland

Skills

Media relations

Content creation

Stakeholder engagement

Strategic communications

Tools

Media monitoring

Press office procedures

Job description

The following content displays a map of the jobs location - Cunard Building, Water Street, Liverpool

Job Reference liverpoolcitycouncil/TP/45969/2137

Number of Positions:

1

Contract Type:

Permanent Full Time

Working Hours:

35

Location:

Cunard Building, Water Street, Liverpool

Closing Date:

07/09/2026

Job Category:

Neighbourhood Services

Region / Division:

Liverpool

Business Unit:

Neighbourhoods & Housing

Job Introduction

Job title:PR & Communications Manager

A bit about us:

Liverpool City Region Destination Partnership (LCR DP) is the Local Visitor Economy Partnership (LVEP) for the region. Owned by both Liverpool City Council and the Liverpool City Region Combined Authority, it is responsible for promoting the six Local Authority areas as a global destination for visitors, conferences and investment. Its remit includes communicating the city region’s brand positively and imaginatively to local, national and global audiences. Working with partners in business, cultural organisations, educational institutions and community groups it promotes Liverpool City Region (LCR) as a great place to live, work, visit, invest and study.

As PR & Communications Manager this role will be responsible for developing and implementing the internal and external communication strategy for the organisation.

The post-holder will have extensive experience of working in a communications role at a senior level with a proven track record demonstrating the ability to secure media coverage across a range of consumer and trade titles and have experience in delivering highly engaging PR activity.

Reporting directly to and working closely with the Head of Marketing you will shape, deliver and evaluate a reputation-led, digitally focused communications strategy. You will raise the national and international profile of Liverpool City Region (LCR) as a place to visit, meet, live, invest, and study and be responsible for communicating effectively with internal audiences, partners and external stakeholders to support strategic objectives.

We've got ambitious targets to meet by 2030, and we need people who are driven, dynamic and ready to deliver the very best. We have an inspirational leadership team who have a fresh vision, dedicated to driving practice forward. It’s an exciting time to join us and be part of that change.

The role:

• Lead on communications and media relations for Liverpool City Region Destination Partnership (LCRDP) associated brands, internal and external, to inform, engage and protect the reputation of the organisation.
• Create compelling and creative content across all channels (internal and external) such as press releases, newsletters, blogs and company announcements to drive engagement
• Identify opportunities to enhance public perception and promote the brand/s across various media platforms
• Build and maintain strong relationships with journalists (consumer and trade), influencers, and media outlets
• Act as the primary point of contact for media inquiries, writing and distributing press releases, providing media briefs, coordinating interviews and responding to press requests to generate positive media coverage
• Monitor media coverage, public sentiment and brand perception and measure the effectiveness of PR campaigns, providing regular reports and insights to leadership to inform strategy
• Build and maintain relationships with city region partners, PR agencies, local authorities and national government bodies including VisitBritain and VisitEngland

Our offer to you:

• At least 31 days holiday, plus bank holidays rising to 35 after 5 years’ service (pro rata if part time) - option to purchase further days
• Agile working (role dependent) - a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception
• Part of the Local Government Pension Scheme – option to join the AVC Scheme
• Progression -opportunities and training through a wide range of high quality learning
• Health and Wellbeing - offer including Employee Assistance Programme
• Cycle to Work and Travel Pass Schemes
• Drive Time –a salary sacrifice car lease scheme
• Family friendly policies with enhanced leave
• Discounted Gym Memberships
• Employee Volunteering Scheme

Next steps:
Closing date: midnight on Monday 7th September 2026
Shortlisting date: TBC
Interview date: 22nd September 2026
Interview type:Face to face

If you would like any further information or an informal discussion, please contact [e-mail].

Watch our recruitment video and see what life is like working at Liverpool City Council.

Liverpool City Council is committed to fostering a workforce representative of the communities we serve . As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment , we guarantee an interview to candidates from under-represented groups who meet the minimum essential criteria for the role .

If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us [e-mail] .

Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment or meet the Home Office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibilitycriteria for a Skilled Worker visa before applying.

This is not legal advice, and we advise you to seek your own independent legal advice tailored to your own personal circumstances .