Major Events Spectator Experience Manager

Liverpool City Council; Liverpool; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Health and Wellbeing

Cycle to Work

Pension scheme

Training and development

Job summary

Liverpool City Council is seeking a Major Events Spectator Experience Manager to lead the city-wide spectator and fan experience for major sporting events. You will coordinate city activations, fan zones and live sites, shaping visitor engagement from arrival to departure.

You will work with operations, transport, accessibility, marketing and cultural teams to ensure a seamless, safe and welcoming experience that drives dwell time and economic impact for Liverpool.

Qualifications

• Experience delivering spectator experiences for major events.
• Ability to coordinate multi-partner planning and delivery.
• Strong stakeholder engagement and communication skills.

Responsibilities

• Lead planning, coordination and delivery of city-wide spectator experience for major events.
• Act as the voice of the spectator to inform event planning and delivery.
• Oversee end-to-end visitor journey from arrival to departure to maximise engagement and economic impact.
• Coordinate city activations, fan zones, live sites and visitor information.
• Work with operations, transport, accessibility, marketing and cultural teams to ensure integrated delivery.
• Gather feedback and drive continuous improvement for future events.

Skills

Event management

Public engagement

Stakeholder coordination

Job description

The following content displays a map of the jobs location - Cunard Building, Water Street, Liverpool

Major Events Spectator Experience Manager

Job Reference liverpoolcitycouncil/TP/683/2202

Number of Positions:

1

Contract Type:

Fixed Term Full Time

Working Hours:

35

Location:

Cunard Building, Water Street, Liverpool

Closing Date:

27/09/2026

Job Category:

Sport, Recreation and Leisure

Region / Division:

Liverpool

Business Unit:

Neighbourhoods & Housing

Job Introduction

Unfortunately, will not be able to progress with your application if you have already unsuccessfully applied for this role in the last 6 months

Job title:Major Events Spectator Experience Manager

A bit about us:

Liverpool is home to vibrant, energetic, and engaged communities, people who take real ownership of their local area and are passionate about making our city a better place. We've got ambitious targets to meet and we need people who are driven, dynamic and ready to deliver the very best for our communities. Public service is more important than ever, and this role represents a real opportunity to make a difference to our communities by transforming the way we work and placing our residents at the heart of everything we do.

Working at Liverpool City Council provides an opportunity to contribute to your community and make a positive impact on the lives of residents. Our values shape how we work to deliver public services, and how we communicate with the residents we serve. We care about the best outcomes for local people, through our public services.

Culture Liverpool delivers world-class culture, major international sporting events, unforgettable experiences, and city-defining moments that bring people together, tell Liverpool’s stories, and showcase our city on the global stage. Liverpool will host some of the most exciting sporting events in Europe over the coming years, including UEFA EURO 2028, the Tour de France Stage Finish and the Inclusive Sport and Culture Festival.

If you want a career where no two days are the same, where collaboration meets creativity, and where your work directly shapes how residents, visitors and international fans experience Liverpool, this is the opportunity for you.

The role:

• The role of Spectator Experience Manager will lead the planning, coordination and delivery of Liverpool's city-wide spectator and fan experience across major sporting events
• In the role of Spectator Experience Manager, you will act as the voice of the spectator, ensuring that event planning and delivery across multiple partners is informed by spectator needs and aligned to defined experience standards
• The Spectator Experience Manager will oversee the end-to-end visitor journey, from arrival in the city through to departure, identifying opportunities to enhance engagement, dwell time and economic impact across Liverpool
• Your experience as Spectator Experience Manager will include coordinating city activations, fan zones, live sites, cultural programming, city dressing and visitor information to create a welcoming, safe and memorable experience
• The role of Spectator Experience Manager includes working closely with operational, transport, accessibility, marketing, cultural programming and stakeholder teams to ensure integrated event delivery.
• As Spectator Experience Manager, you will gather insights, capture feedback and lead continuous improvement, helping Liverpool build a lasting reputation for exceptional major event experiences

This role is fixed term for the purpose delivering a programme of major events and will end on 31 July 2028.

Our offer to you:

• At least 27 days holiday, plus bank holidays, rising to at least 32 after 5 years’ service (pro rata if part time) - option to purchase further days
• Agile working (role dependent) - a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception
• Part of the Local Government Pension Scheme – option to join the AVC Scheme
• Progression -opportunities and training through a wide range of high quality learning
• Health and Wellbeing - offer including Employee Assistance Programme
• Cycle to Work and Travel Pass Schemes
• Family friendly policies with enhanced leave
• Discounted Gym Memberships
• Employee Volunteering Scheme

Next steps:

Closing date:Midnight on Sunday 27th September 2026
Shortlisting date:W/C Monday 28th September 2026
Interview date:W/C Monday 2nd November 2026
Interview type: shortlisted applicants will be invited to complete a written task on or around 7th with a deadline of 14th October, with successful candidates then being invited to a face-to-face interview.

We reserve the right to close this vacancy early. Once the role has closed, you will not be able to submit an application, and we are unable to reopen the vacancy for you to complete it. We strongly recommend submitting your application well in advance of the closing date to avoid disappointment.

Watch our recruitment video and see what life is like working at Liverpool City Council.

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Liverpool City Council is committed to fostering a workforce representative of the communities we serve. As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment, we guarantee an interview to candidates from under-represented groups who meet the minimum essential criteria for the role.

If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us at [e-mail] .

Although we advertise on Jobs Go Public, and other websites, your application process will be directed to our Tribepad system. Please note that all communication regarding your application for this post will be sent to the email address that you have registered on Tribepad, including your invite to interview if you are shortlisted. Please check your emails regularly, including Spam/Junk, after the closing dates for notifications. Please ensure you complete your full profile, work and education history in Tribepad.

Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment or meet the Home Office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility criteria for a Skilled Worker visa before applying.

This is not legal advice, and we advise you to seek your own independent legal advice tailored to your own personal circumstances.