PR and Media Officer

Cardiff Metropolitan University; Cardiff; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Annual leave

LGPS pension

Family-friendly policies

Library access

Sports facilities

Wellbeing support

Job summary

Cardiff Metropolitan University is seeking an outstanding PR and Media Officer to support our Communications colleagues with external and internal activity. You will provide a highly responsive reactive media handling capability and proactively create, seed stories and develop quality content using digital and social media.

The PR and Media Officer will assist in delivering newsworthy, tailored, national and local media campaigns to increase awareness among our key stakeholders and will act as

Qualifications

• Degree-level qualification in a communications/PR related field.
• Experience in a communications/press/public relations role.
• Knowledge of HE sector communications challenges.
• Excellent copywriting and proofreading ability.
• Effective communication under pressure and tight deadlines.

Responsibilities

• Draft quality press releases within agreed protocols and sign-off.
• Develop multimedia content for dissemination across channels.
• Manage social media messaging and monitor external profiles.
• Provide media liaison and respond to press enquiries.
• Support academics to promote research and raise profile in the media.
• Monitor media coverage and produce summaries and impact analysis.
• Coordinate bilingual content and ensure publications quality.
• Quantify the impact of communications activity and report to management.
• liaise with Cardiff Met staff to identify news stories and messages.
• Write material for corporate publications and oversee content quality.

Skills

Copywriting

Media relations

Content creation

Editing & proofreading

Stakeholder management

Education

Degree in Communications/PR

Job description

We are seeking an outstanding PR and Media Officer to play a pivotal role in supporting our Communications colleagues with the delivery of external and internal activity.

The post holder will provide a highly responsive reactive media handling capability and proactively create, seed stories and develop quality content using digital and social media. The PR and Media Officer will assist in delivering newsworthy, tailored, national and local media campaigns to increase awareness among our key stakeholders and will act as the first point of contact for calls from the media, dealing with press enquiries, and finding experts for media comment.

You will be an enthusiastic and friendly professional with excellent communication and interpersonal skills coupled with a commitment to providing an excellent student experience.

What you’ll do

• Draft quality press releases within agreed protocols. Work closely with colleagues at all levels from across the University to gather information and obtain sign-off.
• Develop multimedia content for dissemination via press releases, social media, websites and other distribution channels.
• Take responsibility for corporate messaging on social media, monitoring external profiles and safeguarding the University’s reputation.
• Provide all league table compilers with up-to-date content, liaising with internal departments.
• Support academics on how they can promote their research/work and raise their profile in the media.
• Ensure the upkeep of the media enquiry log, relevant webpages, and news on the homepage; and lead on media monitoring, including writing and circulating summaries of media coverage, impact and analysis.
• Liaise with staff across Cardiff Met to identify potential news stories and important communications messages.
• Work with senior colleagues to research and write material for the University’s corporate publications. This includes coordinating all content (inc. bilingual), proofreading and overseeing the quality of publications where appropriate.
• Quantify the impact of Cardiff Met’s communications activity through gathering information from the external communications providers evaluating PR and reporting the results to the management team.

What you’ll bring

• Qualified to degree level or equivalent experience in a communications/PR related field
• Experience in a communications/press/public relations role.
• Knowledge and appreciation of communications challenges facing the HE sector.
• Excellent copywriting and proofreading ability.
• Effective communication skills, both written and verbal, with evidence of being able to work under pressure and meeting tight deadlines.
• Experience of developing, writing, filming, editing and subtitling high quality, engaging multi-media communications and content for a wide range of audiences and channels.
• Ability to handle sensitive information with tact and discretion.
• Ability to liaise confidently with colleagues at all levels both inside and outside of the university.

We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you'll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development.

We offer excellent benefits such as:

• Annual leave of 25 days, rising to 30 days after 1 year’s service, plus 12 bank holiday / concessionary days.
• Membership of the Local Government Pension Scheme with generous monthly contributions.
• Excellent family friendly policies – take a look on our Policy Hub page.
• Opportunities to learn and develop your skills with access to library and digital services facilities.
• Excellent sports and fitness facilities with subsidised membership.
• Free family access to our independent specialist wellbeing support provider, Health Assured.

Applications may be submitted in Welsh, and an application submitted in Welsh will not be treated less favourably than an application submitted in English.

Cardiff Metropolitan University is proud to be a Disability Confident employer and a signatory of the Armed Forces Covenant.

All applicants with disabilities, or those who are part of the Armed Forces community who during the shortlisting process meet the essential criteria for the role will be progressed to the next stage.

The University is committed to creating a highly inclusive culture. We offer family friendly and flexible working arrangements and a range of staff networks, forums and events to support and develop our people. We warmly welcome applications from those traditionally underrepresented in the higher education sector.

Why Work Here?

Dating back to 1865, we remain rooted in Wales with a global reach, offering you a world of opportunity. Our education, research and innovation deliver positive impact for equality, social inclusion and environmental sustainability, locally, nationally and internationally.