PPC Strategist - Expression of Interest

Impression Digital Limited; United Kingdom; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

4.5 day work week

Flexible hybrid working

Enhanced leave

Job summary

Impression Digital in the United Kingdom is seeking a driven Paid Media Strategist to join our team and continue delivering award-winning results for our clients.

You'll contribute to campaign strategy, hands-on optimisation, and client reporting while working in a collaborative, flexible hybrid environment that values wellbeing and career progression.

Impression Digital supports a 4.5-day week, a hybrid model with weekly office days, and clear progression paths to grow with the business.

Qualifications

• At least 2 years of experience managing high performance Paid Media campaigns (Search/Shopping).
• Experience scaling accounts through hands-on optimisation and strategy elements.
• Engaging communicator with experience presenting results to clients.
• Advanced understanding of Google Ads (Search, Shopping, Display).
• Strong spreadsheet skills and data-driven mindset.

Responsibilities

• Manage, optimise, and drive growth through Paid Search and Shopping on major accounts.
• Own lifecycle for small-medium accounts: devise strategy, build campaigns, optimise for growth, share results.
• Ensure proactive PPC performance delivery and escalate issues with the team.
• Innovate with testing, scripting, or new channels.
• Build relationships with clients to deliver best performance.
• Challenge team and clients to align direction with respect and results.
• Contribute to new business pitches with expert knowledge.

Skills

Paid media management

Google Ads expertise

Data analysis with spreadsheets

Team collaboration

Presentation skills

Tools

SA360

Kenshoo

Google Ads (Display/Shopping)

Job description

Impression Digital

We're looking for an ambitious Paid Media Strategist to join the team and help us continue to deliver award-winning results for our clients.

Impression were recently ranked fourth in UK's Best Workplaces™ for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team.

As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us and there is ample opportunity for you to progress to the next level.

We are also very proud to have been listed on the "Flexa 100" Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. We offer many benefits including the 4.5 day working week, flexible hybrid working options and enhanced leave to name but a few.

Who are you?

• You have at least 2 years experience managing high performance Paid Media campaigns, with a focus on Search and/or Shopping.
• You’ve been involved in scaling accounts through hands-on optimisation, and are beginning to take on elements of Paid Media strategy.
• You are an engaging, confident communicator, with experience presenting results and updates to key client stakeholders.
• You have an appreciation for the craft of PPC, with an advanced understanding of Google Ads (Search, Shopping and Display).
• You’re fluent in all things spreadsheets, and have a fondness for investigation through data.
• You enjoy working with others as a part of a team, and want to continue working in a collaborative environment to meet shared goals.
• Experience with SA360 / Kenshoo is a bonus to manage PPC campaigns - but your commitment to learning means that you’re constantly trying new tools and features.

What will you be doing?

• Working as part of a team to manage, optimise, and drive continuous growth through Paid Search and Shopping on some of our biggest accounts.
• Taking ownership of the entire client life-cycle for some of our small-medium accounts; devising strategy, building campaigns, optimising for growth, sharing results.
• Ensuring proactive delivery of PPC performance, escalating account issues to your team lead and working together to solve challenging problems.
• Innovating and always trying to find a 'better way' of delivering great results for your clients, whether that be through campaign testing, scripting, or recommending new channels etc.
• Working closely with our amazing clients, building productive relationships in order to deliver the best performance for their businesses.
• Challenging yourself, your team, and your clients to ensure we're always collectively driving in the same direction whilst being respectful, fair, and focused on results as we do it.
• Getting involved with new business pitching, showcasing your expert knowledge to receptive prospects.

Flexible working at Impression without losing team connections

We love the focus of deep work at home, but we value team connections just as much. That's why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate.

To maximise our time together, the Paid teams head into the office on Wednesdays.

Our benefits

We are proud to offer a comprehensive benefits package that is thoughtfully designed, flexible, and developed in direct collaboration with our employees.

To view all our benefits read our Benefits Booklet.

Meet some of the Paid team

Yasmin Burchill

Director, Head Of Paid Media
Find out more

Mike Wickham

Executive Director, Paid Media
Find out more