Paid Social Executive - Expression of interest

Impression; Nottingham; Hybrid; GBP 23,000 - 28,000; Full time

Job summary

Impression is seeking an ambitious Executive to join our Paid Media team in the UK. You will dive into the why behind numbers, turning raw data into stories, and propose new tactics to improve performance across search and social platforms.

You'll work with Meta, TikTok and beyond, refine your craft with a supportive Strategist team, and develop commercial awareness to eventually grow into a dual-channel Strategist role.

Qualifications

• Experience in Paid Social and ability to turn data into actionable insights.
• Strong analytical and storytelling skills with a data-driven mindset.
• Ability to plan experiments and optimize across multiple channels such as search and social.

Responsibilities

• Set up, manage, and optimize campaigns across Social and Search platforms.
• Propose data-driven tactics and cross-channel experiments.
• Present insights and recommendations to the team and clients.

Skills

Paid Social

Analytics

Campaign optimization

Experimentation

Storytelling

Cross-channel

Tools

Meta Ads Manager

TikTok Ads

Google Analytics

Job description

We’re looking for an ambitious and analytical Executive to join our Paid Media team. If you have mastered the foundational basics of digital advertising and are ready to step up and take true ownership of campaign-level performance, this is the perfect role for you.

Salary: £25,500

See our: Impression's Benefits Booklet to find out more

The Role:

This is a dynamic position, working within our Paid Social team. You won't just be pulling levers or pulling reports; we want you to dig into the "why" behind the numbers across the entire media mix. You will take raw data and turn it into compelling stories, actively proposing new tactics, and setting up rigorous experiments to improve performance on both search engines and social platforms. At Impression, we believe in nurturing talent. You will be fully supported by a brilliant team of Strategists who will help you refine your technical craft across Meta, TikTok and beyond. We will help you deepen your commercial awareness, build your confidence in presenting insights, and provide you with all the tailored training you need to eventually step up into a dual-channel Strategist role.

What we're looking for:

The Craft: Cross-Channel Execution & Automation

• Multi-Platform Campaign Mastery: You will confidently set up, manage, and optimise campaigns across both Social (e.g., Meta Advantage+, LinkedIn). You’ll take a hands-on approach to optimising product feeds, creative assets, and audiences to ensure maximum relevance.
• Bidding & Algorithm Management: You will select and implement the most appropriate bidding strategies based on campaign objectives. We want you to deeply understand the different levers that influence social delivery algorithms, and clearly explain the rationale behind your choices.
• Tactical Planning & Experimentation: You will actively contribute to the client roadmap by proposing data-driven tactics and cross-channel experiments that align with the overarching strategy our Senior Strategists have set.

Data Storytelling & Analytics

• Beyond the Click: You will confidently use Google Analytics and other platforms to gain deeper insights into post-click user behavior, understanding how social awareness drives search intent, and creating custom reports to find hidden areas for improvement.
• Data Storytelling: You will extract and interpret complex datasets from multiple platforms, transforming raw data into clear, actionable recommendations. You will always pair your data with important contextual factors without ever compromising on delivering the hard facts.
• Campaign Ownership: You will take proud ownership of campaign-level KPIs across Paid Social, ensuring they are tracked accurately and that you are constantly working to improve them.

Market Intelligence & Teamwork

• Competitor Analysis: You will proactively analyse competitor activity and market trends across the digital landscape to identify opportunities and threats. You will translate these insights into actionable recommendations for bidding, targeting, and ad copy/creative.
• Knowledge Sharing: You will present your insights clearly to both the internal team and our clients. You'll share your cross-channel findings with the wider department to help inform strategic decisions and sharpen our overall competitive offering.
• Commercial Awareness: You will demonstrate clear commercial awareness by always explaining how your proposed tactics and daily optimisations are expected to positively impact the client's actual business goals.

About You

• A Keen Learner: You have a solid hands-on foundation in Paid Social and are genuinely excited to become a master of the discipline.
• A Tactical Thinker: You are ready to move from simply executing tasks to actively planning data-driven tactics and experiments across platforms like Meta and TikTok.
• A Data Storyteller: You don't just report on what happened; you explain why it happened. You love digging into analytics to find the narrative behind the numbers.
• Commercially Aware: You understand that platform metrics (like CPC, CTR, and CPA) are only valuable if they connect to the client's wider business goals (like revenue and ROI).
• Proactive & Collaborative: You keep a close eye on the market. If you spot a threat or an opportunity, you are the first to bring it to the team. You are eager to learn from the Strategists above you, while also sharing your own insights to help the whole department succeed.

Flexible working at Impression without losing team connections

We love the focus of deep work at home, but we value team connections just as much. That’s why we practice a hybrid model with a minimum of one purposeful Pulse Day in the office per week to catch up and collaborate. To maximise our time together, the Paid team head into the office on Wednesday.