PPC Specialist

Tallow + Ash; Cheltenham; On-site; GBP 30,000 - 45,000; Full time

Job summary

A modern UK brand is seeking a PPC Specialist to drive growth through paid media. In this fast-paced role, you'll manage campaigns on platforms like Google, Meta, and TikTok, optimizing them for strong ROI. You'll analyze performance metrics and spot growth opportunities while testing creative strategies. Ideal for someone passionate about performance marketing and is ready to shape the brand's acquisition strategy. Join a company focused on luxury and sustainability in laundry products.

Qualifications

• Experience in managing paid media campaigns across major platforms.
• Ability to analyse performance metrics and identify growth opportunities.
• Strong creativity and data-driven mindset.

Responsibilities

• Drive growth through paid media channels.
• Test creative, audiences, and campaign strategies.
• Analyze performance and improve campaign efficiency.
• Scale successful campaigns across channels.

Skills

Performance marketing

Data analysis

Creative testing

Campaign optimization

Audience targeting

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

We’re looking for a PPC Specialist to help us scale Tallow + Ash into one of the most exciting modern brands in the UK and change the laundry aisle for good.

You’ll work closely with the founders and wider team to drive growth through paid media, helping bring the brand to new audiences in smart, creative and commercially effective ways. This is a fast-paced, collaborative role where no two days are the same - perfect for someone who loves combining performance marketing, creative testing and data to unlock scalable growth.

As we grow, you’ll play a big role in shaping our paid acquisition strategy across channels, improving efficiency, and making sure the brand shows up brilliantly every day.

Key Responsibilities

• 1. Driving growth through paid media

  Own the day-to-day running of our paid media channels across platforms like Google, Meta and TikTok.

  Build, launch and optimise campaigns that drive customer acquisition, revenue growth and strong return on ad spend.

  Make sure campaigns are structured, paced and continuously improving against performance targets.

• 2. Testing creative, audiences and campaign strategy

  Work closely with the wider team to bring campaigns, launches and new product moments to life through paid media.

  Develop creative testing plans across copy, visuals, hooks and landing pages.

  Continuously test audiences, bidding strategies and campaign structures to uncover new growth opportunities.

• 3. Analysing performance and improving efficiency

  Monitor campaign performance daily across key metrics including CPA, ROAS, CTR and conversion rate.

  Spot trends, inefficiencies and scaling opportunities quickly.

  Turn data into clear actions that improve efficiency, reduce wasted spend and unlock profitable growth.

• 4. Scaling what works across channels

  Identify winning campaigns, audiences and creative angles, then scale them across channels.

  Work with content and brand teams to repurpose top-performing assets into multiple paid-ready variations.

  Help us get more from every campaign, launch and creative idea by adapting learnings across Google, Meta and emerging paid channels.

The Brand

Tallow + Ash is a modern UK brand reimagining laundry with a blend of luxury and sustainability. Founded in June 2023, we create non-toxic, biodegradable, and vegan laundry products that deliver designer-level fragrance without compromising on skin safety or environmental impact.

Developed by UK chemists and master perfumers, the range includes laundry shampoos, conditioners, fabric sprays, and stain removers, all free from dyes, phosphates, and microplastics. The mission is to transform laundry from a chore into a ritual, offering products that are both effective and aesthetically pleasing.