Growth Associate

Bower Collective; Bath; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Share options

Flexible hybrid working

33 days holiday

Cycle to Work

Employee discount

Job summary

Bower Collective is a fast-growing D2C subscription brand and a B Corp focused on eliminating plastic waste. This role sits in growth, running our day-to-day performance marketing across Meta, Google, Amazon and affiliate networks – building, launching and optimising campaigns, managing budgets, and executing our test-and-learn roadmap across acquisition and retention.

We’re seeking a hands-on performance marketer with at least three years’ D2C experience who thrives on platform work.

Qualifications

• At least 3 years’ hands-on performance marketing experience at a D2C brand.
• Proven ability to grow metrics while controlling CAC and ROAS.
• Strong analytics using GA4, Sheets/Excel.
• Experience with Meta Ads Manager and Google Ads.
• Familiarity with Shopify and Recharge is a plus.

Responsibilities

• Run and optimise paid campaigns across Meta, Google, Amazon and affiliates.
• Manage budgets, pacing, and weekly/monthly CAC, ROAS and payback targets.
• Deliver and report on a test-and-learn roadmap across audiences, creative and offers.
• Support retention, reduce churn, grow LTV, and win back lapsed subscribers.
• Collaborate with brand, product and engineering teams to ensure tracking is accurate.
• Provide weekly performance insights and recommended next steps.

Skills

Paid ads management

Meta Ads Manager

Google Ads

D2C brand experience

Campaign testing

Analytics

Tools

GA4

Sheets/Excel

Shopify

Recharge

Job description

Location: Hybrid, with regular travel to Bath Head Office (weekly)

Contract Type: Full-time, Permanent

Reports To: Growth Director

Salary: £40–45k (plus share options)

About Bower

Bower Collective is a natural household products business on a mission to eliminate plastic waste. We are a fast growing D2C subscription brand and a multi-award-winning B Corp. Learn more at www.bowercollective.com

Why this role?

Bower Collective launched in 2020 with a vision to eliminate plastic waste and help people enjoy a more sustainable home - through our range of outstanding natural cleaning products delivered in reusable packaging.

This role sits at the heart of our growth function. You’ll run our day-to-day performance marketing across Meta, Google, Amazon and affiliate networks – building, launching and optimising campaigns, managing budgets, and putting our ‘test and learn’ roadmap into action across both acquisition and retention.

We’re looking for a hands‑on performance marketer with at least three years’ experience at a D2C brand, who loves being in the platforms. You’ll deliver against a growth plan set with our Growth Director and founders, with a clear brief: grow customers month on month while keeping CAC stable and payback within our targets. There’s real room to grow here – as the business scales, so can your scope.

What you’ll do

• Run and optimise paid campaigns day to day across Meta, Google (Search and Performance Max) and other channels as required
• Manage budgets and pacing against weekly and monthly targets for CAC, ROAS and payback
• Deliver our test and learn roadmap: set up, run and report on tests across audiences, creative, landing pages and offers
• Support retention, which makes up roughly 30% of the role – running tests to reduce churn, grow LTV and win back lapsed subscribers
• Produce clear weekly performance reporting, and turn results into recommendations on what to test, scale or stop next
• Brief and feed back on paid creative with our brand team, in-house creative resource and external partners, using performance data to shape what gets made next
• Keep tracking, attribution and platform set-up in good shape, working with our product and engineering team where needed

What we’re looking for

• At least 3 years’ hands‑on experience running paid social and paid search, ideally in‑house at a high‑growth D2C subscription consumer brand
• Confident day to day in Meta Ads Manager and Google Ads; experience with Amazon Ads or affiliate networks is a bonus
• Comfortable with numbers: you understand CAC, ROAS, LTV and payback, and can pull and interpret data in GA4, Sheets/Excel or similar
• A structured approach to testing – you can design a clean test, run it, and explain what it told you
• A genuine interest in subscription economics – churn, cohorts and lifecycle. Prior retention experience is a bonus, not a requirement
• Social‑first, with a good eye for what makes paid creative perform and a habit of keeping up with platform changes
• An AI native, using the best available tools to work faster and smarter
• Familiarity with Shopify and Recharge (or similar subscription platforms) is a plus
• Organised, proactive and hungry to learn, with the ambition to take on more and develop as the business grows

Why Join Us?

• Be part of a fast-growing, purpose‑driven B Corp having a real positive impact.
• Get hands‑on ownership of our paid channels and see the direct impact of your work on the business.
• Be part of an ambitious start up that puts people first.
• Work closely with founders and senior leadership, and learn fast in a lean, ambitious team.
• Take pride in helping us scale to becoming a household name in the UK
• Salary £40–45k
• Share options
• Flexible hybrid working
• 33 days holiday per year (inclusive of bank holidays).
• Cycle to Work scheme.
• 55% employee discount on all products.

Our Values

• Generous: We are generous of spirit and contribute to meaningful causes.
• People First: We prioritise our people: employees, customers, and partners.
• Purposeful: We stay true to our mission to create real change.
• Brave: We innovate boldly and embrace entrepreneurial thinking.
• Transparent: We build trust through honesty and openness.