PPC Specialist

Searchability®; Birmingham; Hybrid; GBP 34,000 - 42,000; Full time

Benefits offered by this job

Hybrid working

Varied client portfolio

Career progression

Collaborative team environment

Grow across paid media

Job summary

Searchability is seeking a PPC Specialist to join our growing paid media team in Birmingham. You’ll manage and optimise paid search campaigns across multiple client accounts, delivering high-performing results.

You will handle campaign setup, keyword research, bid management and budgeting, with reporting and performance analysis to support client objectives. Collaboration with wider digital teams is essential for growth opportunities and strategy development.

Qualifications

• Previous PPC/Paid Search experience in an agency or digital environment.
• Proficient with Google Ads and GA4 for campaign management.
• Experience with keyword research, bidding strategies and budgets.
• Ability to analyse performance and create clear client reports.
• Excellent communication with clients and internal teams.

Responsibilities

• Manage and optimise paid search campaigns across multiple client accounts.
• Handle campaign setup, keyword research, bid management and budgeting.
• Provide performance analysis and reporting to clients and team.
• Identify growth opportunities and contribute to paid media strategy.

Skills

PPC / Paid Search

Google Ads

Campaign management

Keyword research

Bid management

Budget management

Google Analytics / GA4

Numerical & analytical skills

Client communication

Agency experience

Tools

Google Analytics GA4

Job description

• Hybrid working. 3 days onsite / 2 days from home
• Salary up to £38,000 DOE
• Opportunity to work across a varied client portfolio and develop within a growing paid media team

ABOUT THE CLIENT

We’re working with an established digital agency based in Birmingham that is continuing to grow its performance marketing offering.

Due to continued client growth, they’re looking for a PPC Specialist to join the team and support the delivery of high-performing paid search campaigns across a range of sectors.

THE BENEFITS

• Salary up to £38,000
• Hybrid working – 3 days onsite / 2 days from home
• Exposure to a varied client portfolio
• Career progression within a growing agency
• Supportive and collaborative team environment
• Opportunity to develop across wider paid media and performance marketing channels

THE PPC SPECIALIST ROLE

As a PPC Specialist, you’ll be responsible for managing and optimising paid search campaigns across multiple client accounts.

You’ll work across campaign setup, keyword research, bid management, budget optimisation, reporting and performance analysis, while working closely with wider digital teams to ensure campaigns deliver against client objectives.

You’ll also be expected to identify opportunities for growth, provide clear recommendations and contribute to the wider paid media strategy.

PPC SPECIALIST ESSENTIAL SKILLS

• Previous experience working within PPC / Paid Search
• Strong hands-on experience with Google Ads
• Experience managing and optimising paid search campaigns
• Keyword research and campaign structure experience
• Strong understanding of bidding strategies and budget management
• Experience analysing campaign performance and producing reports
• Google Analytics / GA4 experience
• Strong numerical and analytical skills
• Confident communicating with clients and internal stakeholders
• Agency experience would be highly desirable

KEY SKILLS

PPC, Paid Search, Google Ads, Google Analytics, GA4, Paid Media, Performance Marketing, Search Marketing, SEM, Campaign Management, Keyword Research, Bid Management, Budget Management, Digital Marketing, Agency