Paid Media Specialist

Symmetric Recruitment Ltd; Witney; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Symmetric Recruitment Ltd is seeking a Paid Media Specialist to own performance across a diverse client portfolio. This hands-on role blends strategy, campaign management and team leadership to deliver measurable ROAS across Google Ads, Shopping and Paid Social.

You will lead the paid media strategy, plan and optimise campaigns, manage budgets and report insights to clients, while mentoring a junior PPC team and ensuring accurate GA4 tracking.

Qualifications

• Strong hands-on experience managing Google Ads / PPC campaigns.
• Experience across Search, Shopping and Performance Max.
• Experience mentoring or managing junior PPC specialists.

Responsibilities

• Lead paid media strategy across Google Ads, Microsoft Ads and Paid Social platforms.
• Plan, build and optimise campaigns across Search, Shopping, Performance Max, Display and YouTube.
• Manage Paid Social campaigns across Meta (Facebook & Instagram) with exposure to TikTok desirable.
• Oversee Google Merchant Centre and product feed optimisation.
• Manage campaign budgets and drive performance across multiple accounts.
• Monitor and improve KPIs including ROAS, CPA, CPL and conversion rates.
• Lead and support a small PPC team to maintain high campaign standards.
• Ensure accurate tracking and reporting using GA4 and conversion tracking tools.
• Provide clear performance insights and recommendations to clients.

Skills

Google Ads

PPC

Paid Social

GA4

Team leadership

Campaign analysis

Tools

Google Merchant Centre

Job description

Paid Media Specialist (PPC / Paid Search)

£50,000 Witney, Oxfordshire Hybrid

Google Ads • PPC • Paid Media • Meta Ads • Facebook Ads • TikTok Ads • Performance Marketing

An opportunity has arisen for an experienced Paid Media specilaist to join a growing digital marketing team and take ownership of performance across a diverse portfolio of client campaigns.

This is a hands-on role combining strategy, campaign management and team leadership, with responsibility for delivering measurable results across paid search, shopping and paid social channels.

The Role

• Lead paid media strategy across Google Ads, Microsoft Ads and Paid Social platforms
• Plan, build and optimise campaigns across Search, Shopping, Performance Max, Display and YouTube
• Manage Paid Social campaigns across Meta (Facebook & Instagram) with exposure to TikTok desirable
• Oversee Google Merchant Centre and product feed optimisation
• Manage campaign budgets and drive performance across multiple accounts
• Monitor and improve KPIs including ROAS, CPA, CPL and conversion rates
• Lead and support a small PPC team to maintain high campaign standards
• Ensure accurate tracking and reporting using GA4 and conversion tracking tools
• Provide clear performance insights and recommendations to clients

About You

• Strong hands-on experience managing Google Ads / PPC campaigns
• Experience across Search, Shopping and Performance Max
• Experience running Paid Social campaigns across Meta (Facebook & Instagram)
• Exposure to TikTok Ads desirable
• Good understanding of Google Analytics (GA4) and conversion tracking
• Experience mentoring or managing junior PPC specialists
• Strong analytical mindset with commercial awareness
• Excellent communication and client-facing skills