PPC Executive

IDHL; Leeds; Hybrid; GBP 26,000 - 38,000; Full time

Job summary

A leading digital marketing agency is seeking a PPC Executive in Leeds. In this hybrid role, you will manage and optimise paid media campaigns, collaborate with clients, and contribute valuable insights. Ideal candidates will have experience in PPC and hold Google Ads certificates. Join us to enhance our clients' performance across diverse platforms.

Qualifications

• Previous experience within a paid media environment.
• Basic to intermediate knowledge of the search engine marketing industry.
• Demonstrable experience in a PPC role.
• Completion of core Google Ads certificates.

Responsibilities

• Assist in the development and implementation of paid search strategies.
• Execute day-to-day campaign management including setup and optimisation.
• Build and manage campaigns across multiple platforms.
• Conduct keyword research and analysis.
• Monitor campaign performance metrics and KPIs.
• Write and test ad copy to improve relevance and performance.
• Monitor campaign performance metrics and KPIs, providing regular reports with detailed commentary, insights, and recommended actions.
• Complete regular Search Query Reports to identify opportunities and refine targeting.
• Manage budgets effectively to maximise ROI and ensure efficient spend.
• Collaborate with internal planning teams, clients, and platform reps to drive best-in-class performance.

Skills

Organisational skills

Written and verbal communication

Attention to detail

Knowledge of Excel

Time management

Digital marketing strategy

Google Ads knowledge

Microsoft Ads knowledge

Google Analytics knowledge

Team collaboration

Education

Core Google Ads certificates

Tools

Google Ads platform

Microsoft Advertising

Google Analytics

Excel

Job description

Overview

Join to apply for the PPC Executive role at IDHL

This range is provided by IDHL. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Your role as PPC Executive

As a PPC Executive, you will play a key role within our Paid Media team, delivering best-in-class paid search and display campaigns across a diverse portfolio of clients. You’ll work closely with your manager and team to ensure campaigns are strategically sound, performance-driven, and aligned with our agency values.

Your day-to-day responsibilities will include the building, implementation, and optimisation of paid search and display campaigns, with a focus on generating targeted traffic and driving conversions. You’ll be expected to manage accounts with precision, contribute to performance insights, and maintain high standards of delivery across all touchpoints.

Main Accountabilities

• Assist in the development and implementation of paid search strategies aligned with client goals
• Execute day-to-day campaign management including setup, optimisation, monitoring, and reporting
• Build and manage campaigns across Search, Display, Video, Shopping, and Performance Max (PMax)
• Optimise campaigns across multiple platforms including Google Ads and Microsoft Ads
• Conduct keyword research and analysis to inform campaign structure and targeting
• Write and test ad copy to improve relevance and performance
• Monitor campaign performance metrics and KPIs, providing regular reports with detailed commentary, insights, and recommended actions
• Complete regular Search Query Reports to identify opportunities and refine targeting
• Manage budgets effectively to maximise ROI and ensure efficient spend
• Collaborate with internal planning teams, clients, and platform reps to drive best-in-class performance

Core Knowledge & Skills

• You will be organised, determined and persistent
• Excellent written and verbal communication skills with a strong customer service ethos and ability to build lasting relationships
• Meticulous attention to detail
• Strong knowledge of Excel
• Ability to manage time effectively and prioritise workload to meet deadlines
• Comfortable in supporting peers and knowledge sharing
• Knowledge of digital marketing strategy
• Knowledge of the Google and Microsoft Ads interfaces
• Knowledge of measurement and tracking
• Knowledge of common paid media metrics, definitions, calculations, and impacts
• Knowledge of Google Analytics

Qualification/Experience Requirements

• Previous experience within a paid media environment and eagerness to develop within our company
• Basic to intermediate knowledge of the search engine marketing industry
• Demonstrable experience in a PPC role gained from a search agency or in-house position
• Completion of the core Google Ads certificates

Any Other Relevant Information

This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Manchester Wednesday & Leeds Thursday).

Seniority level

• Executive

Employment type

• Full-time

Job function

• Information Technology
• Industries