PPC Analyst - Hybrid & Data-Driven Growth

The BDPN; Greater London; Hybrid; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Flexible Benefits Program

Health Insurance & Critical Illness

Hybrid work environment

Job summary

Farfetch is seeking a PPC Analyst in London to maintain and optimize PPC/SEM campaigns, with a focus on reporting, measurement, and data-driven improvements. The role sits in our London office on Old Street in a hybrid setup designed for collaboration and innovation.

You will run testing plans, analyze results, and help refine PPC performance through data-backed insights while contributing to automation and dashboard maintenance.

Qualifications

• Minimum of 3 years of experience in digital marketing or data analytics.
• Solid foundation in data analysis and data visualization.
• Experience with A/B testing methodologies.

Responsibilities

• Implement testing tasks to optimize PPC campaign performance, including ad creatives, landing pages, and bidding adjustments based on defined strategies.
• Assist in the setup of A/B tests and other experimental methodologies to measure the impact of changes on key performance metrics.
• Monitor active tests and campaigns, compile results, and provide data summaries to help inform future optimization recommendations.
• Maintain detailed records of testing processes and results to ensure consistency and facilitate team knowledge sharing.
• Identify and suggest areas for automation within daily testing workflows to improve team efficiency.
• Conduct analysis on campaign datasets to extract trends and insights for optimization.
• Utilize and update custom scripts to automate data analysis and improve the speed of reporting.
• Help maintain custom tools and dashboards used for PPC campaign management and performance analysis.

Job description

Farfetch is seeking a PPC Analyst in London to maintain and optimize PPC/SEM campaigns, with a focus on reporting, measurement, and data-driven improvements. The role sits in our London office on Old Street in a hybrid setup designed for collaboration and innovation.

You will run testing plans, analyze results, and help refine PPC performance through data-backed insights while contributing to automation and dashboard maintenance.