PPC Ads Specialist

Cambridge Education Group; Cambridge; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Perkbox

Employee Assistance Program (EAP)

Private Medical

Staff Discount on CEG Digital courses

Enhanced annual leave entitlement

Job summary

Cambridge Education Group seeks a results-driven PPC Ads Specialist to lead paid search campaigns promoting our online programmes. You will focus on Google Ads and Microsoft Ads to drive high-quality leads and maximise ROAS.

Responsibilities include planning, keyword research, budget monitoring, tracking setup (GA4/Tag Manager), and reporting. Collaboration with analytics and marketing teams is essential for success.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• Strong knowledge of keyword research, bidding strategies, and campaign structure.
• Proficiency in Google Ads, GA4, Google Tag Manager, and Excel.
• Experience with conversion tracking, attribution models, and performance analysis.
• Familiarity with AI-driven bidding strategies and automation tools.

Responsibilities

• Plan, launch, and manage PPC campaigns across Google Ads (Search, Display, YouTube) and Microsoft Ads.
• Conduct in-depth keyword research, build and refine keyword lists, and manage match types and negative keywords.
• Assist in monitoring and managing campaign budgets, tracking spend, and forecasting performance.
• Support implementation and optimisation of conversion tracking and analytics reports.
• Develop audience targeting strategies and collaborate on landing page optimisation.

Skills

Keyword research

Bidding strategies

Google Ads

GA4

Google Tag Manager

Excel

Conversion tracking

AI-driven bidding

Data analysis

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Google Ads

GA4

Google Tag Manager

Excel

Job description

We are seeking a results-driven PPC Ads Specialist to lead the development, execution, and optimisation of paid search marketing campaigns promoting our organisation’s online postgraduate programmes.

This role focuses primarily on platforms such as Google Ads (Search, Display, YouTube) and Microsoft Ads. The primary objective is to drive high-quality leads, maximise conversions, and improve return on ad spend (ROAS).

Key responsibilities

• Plan, launch, and manage PPC campaigns across Google Ads (Search, Display, YouTube) and Microsoft Ads
• Conduct in-depth keyword research, build and refine keyword lists, and manage match types and negative keywords

Budget Management

• Assist the Paid Digital Marketing Manager and Analytics team in monitoring and managing campaign budgets
• Allocate budgets effectively across campaigns to maximise ROI and meet performance targets
• Track spend, forecast performance, and identify opportunities for cost savings and scaling

Tracking & Performance Analysis

• Support the implementation and optimisation of conversion tracking (Google Tag Manager, Google Ads tracking, GA4)
• Monitor and analyse key PPC metrics (CPC, CTR, Quality Score, CPA, ROAS, conversions)
• Use GA4, CRM systems, and reporting tools to generate actionable insights

Audience & Funnel Optimisation

• Develop and refine audience targeting strategies, including remarketing and in-market audiences
• Collaborate on landing page optimisation to improve Quality Score and conversion performance

Person Specification

Education

• Bachelor’s degree in Marketing, Business or related field

Experience

• Strong knowledge of keyword research, bidding strategies, and campaign structure
• Proficient in Google Ads, GA4, Google Tag Manager, and Excel
• Experience with conversion tracking, attribution models, and performance analysis
• Familiarity with AI-driven bidding strategies and automation tools

Skills

• Strong analytical mindset with the ability to interpret data and optimise campaigns accordingly
• Detail-oriented, organised, and capable of managing multiple campaigns simultaneously
• Proactive, results-driven, and eager to test and learn
• Excellent communication and collaboration skills
• Strong attention to detail and commitment to delivering measurable results
• Proven track record of delivering performance-driven campaigns with measurable ROI

Please see attached job description for further job role information.

What does Cambridge Education Group do?

Cambridge Education Group is an international education provider that offers a range of services such as Pathway and Pre University Programs, Pre University Education, Preparatory education through foundations and master’s programmes, English Language courses, University application guidance along with creating Internship opportunities.

Why will you love working here?

Whether you work in one of our OnCampus or Managed Campus centres, in CEG Online supporting one of our many partner universities, or as part of one of our central service functions you will find a friendly, fast-paced and supportive work environment created by our diverse range of colleagues.

Employee Values

At Cambridge Education Group we believe that in living our values every single day we Achieve More for everyone around us, and in so doing makes it a great place to work.

Expert – Each individual strives to demonstrate expertise in everything they do, from previous experiences or acquiring new, relevant skills and know-how. We are great at sharing our knowledge to help our students, fellow colleagues and partners Achieve More.

Authentic – Our actions are taken, and decisions made, in line with our vision and mission; we trust everyone to do the right thing and deliver what they say they will through genuine, open and honest dialogue. We bring our whole selves to work, maximising our diversity to Achieve More.

Innovative – We continually improve all aspects of what we do, being solution-focused to affect change on our path to Achieve More. All colleagues share their ideas, big and small, and are flexible to new practices, approaches and ways of working.

Benefits –

• Perkbox (includes hundreds of discounts on brands)
• Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as a dedicated Mental Health Support Network.
• Private Medical
• Staff Discount on CEG Digital courses
• Enhanced annual leave entitlement

CEG is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all colleagues to share this commitment. All successful candidates will undergo background checks in the required countries. Where roles have direct contact with children, including all OnCampus centre- based roles, this will include ID, qualification and reference checks, criminal record checks including an Enhanced Disclosure (or equivalent) in line with safeguarding requirements and our Safeguarding and Prevent Policy (including Children Protection). Any offer of employment is subject to all checks being satisfactory. The Company also expects all colleagues to share the Company’s commitment to Equal Opportunities within the workplace.