PPC Specialist

Alban Recruitment Solutions; St Albans; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Holiday allowance

Flexible working

Company pension

Healthcare plan

Team events

Career development

Job summary

Alban Recruitment Solutions is seeking a PPC Specialist to join our client’s team in London, St Albans or Cheltenham. You will lead the PPC and paid social effort, managing Google Ads and social campaigns to drive performance.

You will analyse performance, conduct keyword research, optimise bids and collaborate with marketing teams. Several years of PPC experience and strong analytics are required.

Qualifications

• Several years of PPC experience across Google Ads and paid social platforms.
• Strong analytical skills to interpret performance data and optimise campaigns.
• Experience in keyword research, bidding strategies and campaign structure.

Responsibilities

• Build, execute, and manage PPC campaigns across Google Ads and social platforms.
• Perform keyword research, ad group creation, and audience targeting to optimise reach.
• Monitor bids, budgets and settings to maximise ROI within budgets.
• Analyse campaign data, generate reports, and provide actionable insights.
• Collaborate with marketing teams to integrate PPC with client strategies.
• Stay updated on PPC trends and best practices to refine campaigns.
• Run A/B tests to compare strategies and improve results.
• Present campaign results in client meetings and gather feedback.

Skills

PPC

Google Ads

Paid Social

Analytics

Keyword research

Tools

Google Analytics

Bid management tools

Job description

My client is looking for a PPC Specialist to join their team in either the London, St Albans or Cheltenham office. This is a pivotal role, leading our PPC (Google Ads and Paid Social) team, so you’ll need several years of experience.

Responsibilities

• Build, execute, and manage PPC campaigns across Google Ads and various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter
• Perform thorough keyword research, ad grouping, and audience targeting to optimise campaign reach and effectiveness
• Monitor and adjust bids, budgets, and campaign settings to ensure maximum ROI and adherence to budget constraints
• Analyse campaign performance data, generate detailed reports, and provide actionable insights
• Collaborate with cross-functional teams to integrate PPC campaigns with overall client marketing strategies
• Stay current with PPC and paid social trends, tools, and best practices to continuously refine and enhance campaign strategies
• Implement A/B testing to compare different campaign strategies and improve overall results
• Participating in client meetings to present campaign results, discuss strategies, and gather feedback

You’ll be

• Analytical and data orientated
• A team player
• Willing to share your knowledge and expertise with the rest of the team
• Someone who embraces success and failure equally – there’s no room for egos

You’ll have

• Several years of PPC (Google Ads and Paid Social) experience
• An in-depth knowledge of PPC best practices - bidding strategies and best practices
• Excellent analytical skills to interpret data and adjust campaigns to meet objectives (proficiency in Google Analytics desired)
• A desire to see our clients succeed
• A strong attention to detail
• A growth mindset – you’ll be aware of your strengths and weaknesses and willing to work on them

You’ll get

• Generous holiday allowance starting at 23 days plus bank holidays, rising to 30 days
• A 4-day week on the last week of the month (10 extra lie-ins a year!)
• Flexible working opportunities
• A competitive salary and bonus of up to 10%
• Opportunities to train and develop, go to conferences and share your knowledge with others
• Proactive career development – we’re a growing company and love to see our team grow with us
• Company pension
• Company healthcare plan
• Maternity and paternity benefits, plus flexibility for parents to make sure that you never miss the school play
• Innovative, exciting and supportive environment
• A fun, friendly team environment: twice-yearly team nights away, team socials and lunches, charity challenges, a great deal of banter and a healthy competitive spirit