Platform Product Marketing Manager

TOPdesk; Greater London; On-site; GBP 99,000 - 121,000; Full time

Benefits offered by this job

Profit sharing

Health insurance

Pension plan

Learning budget

Parental leave

Paid sick days

Birthday off

Cycle-to-work

Volunteer days

Job summary

TOPdesk ищет опытного специалиста по продуктовому маркетингу в области B2B SaaS для формирования позиционирования ITSM/ESM и общей истории платформы, включая интеграцию искусственного интеллекта.

Вы будете работать над определением ICP на основе клиентской боли и связывать инновации с рыночной стратегией, сотрудничая с Product, Sales и Analyst Relations, чтобы обеспечить buy-in и успешные релизы.

Qualifications

• 7+ лет в продуктовом маркетинге, преимущественно B2B SaaS
• Опыт владения позиционированием продукта/платформы
• Умение выработать ICP на основе данных
• Умение работать с общими и локальными релизами
• Сильные навыки влияния на стейкхолдеров и получение buy-in

Responsibilities

• Определять и поддерживать позиционирование TOPdesk в ITSM/ESM и ICP
• Строить narrativa платформы и связывать ее с ИИ-нововведениями
• Сотрудничать с Product для перевода инноваций в рыночные месседжи
• Поддерживать ежеквартальные запуски через связь релизов с платформой
• Информировать Sales, Customer Success и Analysts Relations о позиционировании
• Проверять позиционирование через win/loss, анализ клиентов и конкурентов
• Влиять на руководство для обеспечения buy-in

Skills

Product marketing

B2B SaaS storytelling

ICP development

Stakeholder influence

Launch briefs

Job description

Описание: TOPdesk helps service teams improve their work, providing IT service management and enterprise service management solutions. The company is rebuilding its product, adding AI features, and bringing its offerings together under a broader platform story.

Задачи:

• Define and maintain TOPdesk’s ITSM and ESM positioning and ICP based on customer pain points
• Build a platform narrative connecting ITSM, ESM, and AI capabilities, considering competitor activity, data, and market trends while balancing short-term delivery with a long-term vision
• Partner with Product to translate innovation into market positioning
• Support quarterly launches by connecting each release to the broader platform story
• Brief and align Sales & Customer Success, Customer Marketing, and Analyst Relations on positioning
• Validate positioning and ICP using win/loss patterns, customer conversations, analyst feedback, and competitive movement
• Influence Product, Sales, and leadership to secure buy-in

Требования:

• 7+ Years in product marketing, ideally in B2B SaaS
• Track record of owning product or platform positioning or narrative, beyond launch execution
• Experience building or sharpening an ICP based on evidence
• Ability to work on both company-wide narratives and individual launch briefs
• Strong stakeholder influence and experience gaining buy-in from skeptical stakeholders

Условия:

• Competitive base salary starting at £110k and profit share scheme
• Learning budget equivalent to 10% of basic salary
• Pension scheme with company contributions up to 8%
• Enhanced maternity and paternity leave
• Private health insurance options
• Cycle-to-work scheme and techscheme 15
• Fully paid sick days, 5 days of paid parental/carer leave, and 3 volunteering days
• 26 Days of paid annual leave plus public holidays, and your birthday off
• Employee Assistance Program for employees and their families
• Unlimited career support